Google.
How Your Content Strategy Should Affect Your SEO Expectations
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're…
YP Product Centralizes Advertising Experience
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.
Google Gives Up On Google+
Google effectively kills off the Google+ social network in everything but the name.
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is…
Google to Stop Unofficial Autocomplete API
Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit.
Fallout From Panda Update Already Starting to Show
Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed…
Is Google Testing a Knowledge Vault Update?
Knowledge Vault boxes are popping up in some Google queries, providing searchers with samples of related questions "People also ask."
5 Ways to Make Your Small Business Rock the Web
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly…
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
3 Static Content Hacks to Supercharge Your Search Traffic
Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as…
TAG, Google Program to Block Invalid Data-Center Traffic
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal…
How to Do Unintentional Link Building
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR…
Link Quality: 50+ Questions to Ask
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building,…
Google Dominates the U.S. Mobile Organic Search Visits in Q2
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
7 Content Growth Hacks to Help Drive More Qualified Traffic
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
Beyond Remarketing: Powerful Ways to Leverage Audience Data
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty,…
Google Job Ad Demonstrates Data Focus
Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job…
Fifty Shades of Grey Hat: The SEO Experts Weigh In
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics…
A Look at Local Search
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as…
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…
Settling the Great Steak Debate This Summer Grilling Season
This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye,…
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other…
Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends…
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
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