Google.
Is Your Site Configured For the International Googlebot?
Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience.
StubHub Saves Its Rankings While Opening Up Personalization Possibilities
Online ticket retailer StubHub recently faced the challenge of updating its sites to optimize for mobile without taking a hit to its…
Baidu Follows Google and Abandons Organic Search Query Data in HTTP
Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.
Is RLSA The Great Equalizer?
With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able…
Simple SEO Mistakes That Can Cause Damage
Because search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.
5 Misconceptions About Link Building That Are Ruining It for Everybody
Link building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated…
6 Things to Watch for When Starting AdWords for Video
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to…
Yahoo Powering Search Results with Google
Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search…
Want to Combine Sites in Search Console? Google Wants to Know.
Google posted a survey today asking for user preferences about grouping sites in order to compare them in a combined report.
Google Earth Turns Ten and Adds Two New Features
For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and…
12 Add-Ons When Setting Up Google Analytics
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Does Thumbtack + Google Ventures = Conflict of Interest?
Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures?
AdWords Update Combats “Fat Finger Syndrome”
A new Google AdWords update will help advertisers to better differentiate purposeful from accidental ad taps.
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world -…
Micro-Moments and Search
Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile…
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
Come On, Google. Let the Little Guy Earn a Link!
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small…
The Final Hurdle Is Cleared – Apps Will Replace Websites
Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry…
Putting Your Product Feed to Work Across Search and Social
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as…
Emojis Disappear From Google Search Results
Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia,…
Google to Drive Media Innovation with News Lab
The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.
Why I Will Continue to Use the Term Link Building
A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and…
Analyzing Indirect Competitors Can Help Your Link Building Efforts
Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional…
YouTube Newswire Curates Eyewitness Videos
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time.…
4 Elements You Need to Include in Your Online Marketing Campaigns
Many marketers are still not investing enough in digital; those who are not making that mistake should focus on web design, SEO,…
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