Google.
How to make online reviews one of your most powerful SEO weapons
The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest…
How to understand searcher intent to boost SEO rankings
It’s important to think about the search intent of potential customers. Explore user intent and learn to use this complex system to…
How to master technical SEO: Six areas to attack now
It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable…
Podcast SEO 101: How to optimize your podcast for search engines
Google announced that podcasts will start showing up in SERPs. "Podcast SEO" is a great opportunity to build an audience through search…
Image optimization for SEO: Everything you need to know for success
Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.
A guide to implementing Google’s “How-to” schema
"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of…
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s…
The evolution of SEO and the shift from point solutions to platform
SEO methods and insights are supporting strategy and decision making beyond website content. Uncover the broader use of SEO intelligence in evolution.