Google.
How to Maximize Your Video Marketing Strategy With Google Hangouts On Air
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands…
Embedded Video Schema Markup: A 7-Step Checklist for Great Results
Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow…
AdWords Review Extensions: Add Third-Party Testimonials to Ads
While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right…
Yahoo Axes AltaVista Search Engine, Axis Search App
Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with…
With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner
Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no…
After Google Panda, Standout Content is Essential
The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall…
Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports
A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you…
Content Marketing Tactics from the Trenches: A How-To Extravaganza
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and…
Well-Timed Link Building: How to Capitalize on Popular Topics
Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here's…
4 Ways SEO Impacts B2B Content Marketing Initiatives
SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring…