Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
PPC

Google Says: Use AdWords Ad Extensions, Or Else

Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions…

By Larry Kim · 24 Oct 2013

PPC

Google Rolls Out AdWords Ad Rank Algorithm Update

Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad…

By Jennifer Slegg · 23 Oct 2013

Industry

Yahoo Remains Top Web Property: comScore

Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month…

By Jessica Lee · 23 Oct 2013

SEO

The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1,…

By Glenn Gabe · 23 Oct 2013

Industry

9 Ways to Prepare for a Future Without Cookie Tracking

With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is…

By Garry Przyklenk · 23 Oct 2013

SEO

Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice…

By Amanda DiSilvestro · 23 Oct 2013

Industry

Google’s Misogynistic Autocomplete Suggestions: Who’s Responsible?

A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a…

By Jessica Lee · 22 Oct 2013

Analytics

Demographics and Interests: Coming to a Google Analytics Profile Near You

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up…

By Carrie Hill · 22 Oct 2013

PPC

How B2B Advertisers Can Use Q4 to Dominate Q1

Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1…

By Joseph Kerschbaum · 22 Oct 2013

PPC

Facebook Exchange Coming to DoubleClick Bid Manager ‘In a Few Months’

The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants…

By Jennifer Slegg · 21 Oct 2013