Google.
How the Web Uses Anchor Text in Internal Linking [Study]
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and…
Wajam Adds Social Layer to Google With Facebook, Twitter Results
Social search company Wajam launched their next generation offering today, bringing personalized results from Facebook, Twitter and Google+ to regular Google search…
9 Pro Tips for Developing a Killer Internal Link Structure
Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get…
The Hierarchy of Web Presence Optimization
This approach to being found organically will help answer two critical questions: how do you know if you’re maximizing your SEO investment…
4 Ways to Help Consumers Discover Your Mobile App
Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies…
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program.…
YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits
In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook,…
Twitter Helps Prove That Fame Isn’t Fleeting
Forget 15 minutes of fame. Google, eBay, and Berkeley University researches have concluded today's stars don't dim quite so quickly, thanks to…
Earth Day Google Doodle: Flowers Bloom in Animated Logo
Flowers are blooming on Google’s home page today. The Google Doodle celebrates Earth Day, which began in 1970 and continues to be…
Building a Good Link Profile: Measure Twice, Cut Once
Everyone’s link building plan should be unique. Don’t just look at link building as a tactical affair. You need to analyze your…
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed…
Google CEO: Android Not a Critical Asset
Google's Android system isn't "critical" to the company's success, although it's an "important" part of its future, according to testimony this week…
Google Drive Cloud Service to Launch This Tuesday?
Google is reportedly set to launch its much-anticipated Drive online storage service as early as this coming Tuesday. The company plans a…
Larry Page & Eric Schmidt Back Asteroid Mining Project
Forget data mining. Google CEO Larry Page and Executive Chairman Eric Schmidt seem to have set their sights on far loftier goals:…
Google Parked Domain Classifier Error Blamed for Lost Search Rankings
Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving…
Negative SEO: Looking for Answers from Google
It seems we're finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad…
14 Search Tools to Bookmark
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment…
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and…
Judge Allows ‘No Poaching’ Lawsuit Against Google to Proceed
A California judge has denied a motion to dismiss a class action lawsuit from employees alleging that a group of seven high…
Sergey Brin Clarifies Open Web, Apple, Facebook Comments
Google co-founder Sergey Brin has repeated warnings that the greatest threat to Internet freedom is government censorship focused on crushing political dissent,…
YouTube Adding 1,000+ Movies From Paramount, MGM
YouTube has added 500 hundred new movie titles from Paramount Pictures and more than 600 titles from MGM. Six major studios and…
PPC Campaign Analytics: How to Avoid Number Hypnosis
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis…
Your Website Might Be Over Optimized If …
There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue…
Who REALLY Needs a Mobile-Friendly Website?
Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own,…
Congressman, EPIC Push for Larger Google Street View Investigation
Not content with Google's $25,000 fine for obstructing a Federal Communications Commission Wi-Fi data collection investigation, a U.S. lawmaker and the Electronic…
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