AdWords.
Panda: The Aftermath – #SESNY Round Table Discussion
Google’s recent Panda algorithm update affected many Web sites. History is repeating itself again. For many site owners, this is a lot…
4 Newest Google Tests: Linking Twitter Profiles, AdWords URLs, News & AdSense
Google is constantly testing out new features in search, advertising, and products. Here’s a quick rundown of four of their latest tests…
Google Launches Nonprofits Website Program
Google has launched a nonprofit website program – with free domains, hosting and Adwords money for any companies that qualify. The Google…
Court: Bidding on Competitor’s Name OK in AdWords, adCenter
Buying ads based on a competitor’s name doesn’t violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter…
Senator Kohl Hops on the Google Antitrust Gravy Train
Sen. Herb Kohl (D-Wis.), head of the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, has announced that Google will…
7 Ways to Counter Rising CPCs
Low-tech solutions to stave off hyperinflation within the paid search economy.
Google AdWords: Ad Preview Marries Ad Diagnostics
Google unveiled a new and improved ad preview tool back in January. The tool’s purpose was to give users the ability to…
AdWords Call Metrics Now Offers Deeper Call Reports
Google AdWords now shows more detailed reports on every call your campaign has received with call metrics enabled. This includes the call’s…
Dear European Commission: Please Don’t Ruin PPC
While reading and answering the questions in the two documents my agency has received, I feel a growing unease that the bureaucrats…
The Difference Between Black Hat SEO and Bad SEO
The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and…