Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Search Engines Turning Trademark Law Upside Down

Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some…

By Patricia Hursh · 18 May 2004

Industry

Google Drops Restrictions on AdWords; Amazon’s A9 Launches

Google, in response to the growing litigation involving the use of third party trademarks as keyword inventory within its AdWords program, has…

By Jeffrey Rohrs · 14 Apr 2004

Industry

How Lycos Works

In-depth explanation of how the Lycos search engine works, for Search Engine Watch members

By Danny Sullivan · 15 Mar 2004

Industry

Search Engine Forums Spotlight – Feb 5, 2004

Links to this week's topics from search engine forums across the web: Still Not Listed With Inktomi - Redirect a Site Cleanly…

By Chris Sherman · 06 Feb 2004

Industry

Search Engine Milestones for January 2004

Notable news and announcements from the web search world during the past month.

By Chris Sherman · 02 Feb 2004

Industry

Search Engine Contextual Ads Gain Momentum

A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on…

By Shari Thurow · 23 Dec 2003

Industry

Google Introduces Book Searches

Google has launched an experimental program that indexes excerpts of popular books, blending the content from these works into regular Google search…

By Chris Sherman · 17 Dec 2003

SEO

Shopping Search Engines

Shopping online? Here's a list of shopping search engines that let you comparison shop and price check or simply locate online stores…

By Danny Sullivan · 05 Dec 2003

Industry

Search Engine Milestones for November 2003

Notable news and announcements from the web search world during the past month.

By Chris Sherman · 03 Dec 2003

Industry

Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world…

By Danny Sullivan · 20 Nov 2003