AdWords.
Overture Shifting To Default Broad Match
Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional…
Search Marketing Tools Articles
Reviews of tools and resources that may help you with your search engine marketing efforts.
Pay Per Click Search Engines (CPC/PPC)
A list of pay per click search engines where you can pay to be ranked more highly in the results.
New Data On How Paid Ranking Translates Into Traffic
A new study from Atlas DMT tries suggests that top rankings do indeed equal lots of clickthrough and traffic, at least in…
Lost Per Click: Search Advertising & Click Fraud
Click fraud -- the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing…
Search Engine Watch Forums Launched
Forums are a great way for people to share knowledge about search engines. Now there's a new forum site joining the fun,…
Search Engine Milestones for May 2004
Notable news and announcements from the web search world during the past month. Announcements without links to online versions were received via…