Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Forecasting Paid Search Traffic

Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently…

By Heather Lloyd Martin · 24 Feb 2005

Industry

Google AdWords Coming to AOL Europe

Forbes.com has a news brief about Google expanding their relationship with AOL in Europe. According to the story, Google AdWords will now…

By Gary Price · 17 Feb 2005

Industry

Google is a Loser in a French Court, Again

For the second time in about two weeks were blogging about Google losing a trademark-infrigement case in France. News.com is reporting that…

By Gary Price · 04 Feb 2005

Industry

Google AdWords Review 2004

Dave Krane, Google’s acting vice president of corporate communications, has posted a link off his personal blog to what looks like an…

By Danny Sullivan · 03 Feb 2005

Industry

Online Ads & Search: Looking Back, Looking Forward

Paid search led the resurgence of online advertising in 2004 with a 34% increase in growth, and this trend is expected to…

By Greg Jarboe · 17 Jan 2005

Industry

More Seth Godin Cluelessness On Search Marketing

Peter Da Vanzo pointed over to a blog post from Seth Godin: Is there a “search engine industry”? That’s Godin’s lead in…

By Danny Sullivan · 14 Jan 2005

Industry

Search Forums Roundup: Jan. 14, 2005

Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the web:…

By rumo · 14 Jan 2005

Industry

Google To Restrict Affiliate Ads

Google is to limit the number of affiliate ads that show up in search results, as has been rumored over the past…

By Danny Sullivan · 07 Jan 2005

Industry

Up Close On Google Affiliate Ad Changes

Google will be limiting the number of affiliate ads that show up in search results. This article looks closely at the changes.

By Danny Sullivan · 07 Jan 2005

Industry

Getting The Google Text Banner Position

Occasionally you’ll see that some paid listings on Google appear above search results, in a space once occupied by the old CPM-based…

By Danny Sullivan · 07 Dec 2004