Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Search Headlines & Links: August 7, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…

By Barry Schwartz · 07 Aug 2006

Industry

Google & Viacom Partner In Video Ad Test

Via the NY Times, Google and Viacom have partnered to place Viacom video clips (MTV and other clips) on web site owner…

By Barry Schwartz · 07 Aug 2006

Industry

Reminder: AdWords Claim in Click Fraud Settlement Due Tomorrow

The approved click fraud settlement requires that you submit your claim at https://www.clicksettlement.com/ before the end of the day tomorrow, August 4th,…

By Barry Schwartz · 03 Aug 2006

Industry

Learning Search Marketing via Multimedia

When you're learning the ins-and-outs of search marketing, it can be helpful to have an expert walk you through the various tasks…

By Chris Sherman · 02 Aug 2006

Industry

Search Headlines & Links: August 2, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…

By Barry Schwartz · 02 Aug 2006

Industry

Google Signs Deal With XM Radios To Distribute Ads In Satellite Radio Spots

Reuters reports that Google is in an ad deal with XM Radio. The deal was reached today, which will allow Google’s “advertisers…

By Barry Schwartz · 02 Aug 2006

Industry

The Search Engine Update – Number 226 – August 2, 2006

Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of July 2006.

By Danny Sullivan · 01 Aug 2006

Industry

Search Forums Roundup: July 28, 2006

Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the web:…

By rumo · 28 Jul 2006

Industry

Google AdWords Now Reporting Invalid Click Rates

Google is now offering AdWords advertisers the ability to see how many invalid clicks that Google catches before they are billed. "Estimating…

By Danny Sullivan · 26 Jul 2006

Industry

Daily SearchCast, July 25, 2006: Report Says Google’s Click Fraud Practices “Reasonable;” Few Opposed Proposed Google Click Fraud Settlement; Tracking Packages Via Search; Getting Real-Time Traffic Info & More!

Today’s search podcast covers an independent report finding Google’s click fraud practices to be “reasonable,” few object to Google’s proposed click fraud…

By Danny Sullivan · 25 Jul 2006