Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

AdSense Ad Review: Good for Advertisers?

A few days ago Frank Watson blogged here about a new AdSense feature that lets site publishers exclude AdWords ads they feel…

By David Szetela · 16 Dec 2007

Industry

Google Mobile Search G-Force: Android Trojan Horse?

Google Android software stack: Google’s gift to the telcos. Or Trojan Horse? Adam Soroca, GM of Jumptap, sees dangers in mobile operators…

By Kevin Heisler · 12 Dec 2007

Industry

Google Improves AdWords Location Targeting

Google AdWords advertisers now have new options for location targeting of their ads. The geo-targeting feature now shows advertisers an interactive map…

By Kevin Newcomb · 07 Dec 2007

Industry

Google Improves AdWords Troubleshooting

Google has upgraded its Ads Diagnostic Tool, a tool that allows AdWords advertisers to determine why their ads may not be showing…

By Kevin Newcomb · 06 Dec 2007

Industry

Search Headlines & Links: December 4, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 04 Dec 2007

Local

Google Launches Local PlusBox

Google has begun using its new PlusBox feature in local search results. The Local PlusBox appears as a plus sign and hotlink…

By Kevin Newcomb · 04 Dec 2007

PPC

How Google, Yahoo Content Ad Matching Really Works

Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.

By David Szetela · 03 Dec 2007

Industry

Search Headlines & Links: November 28, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 28 Nov 2007

Industry

SEO Expectations and Commitments

You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the…

By Steve Haar · 28 Nov 2007

Industry

Lyris Intros BidHero Campaign Management Tool

The PPC management tool is part of Lyris HQ, an integrated online marketing management platform.

By Kevin Newcomb · 21 Nov 2007