Each quarter, CPC Strategy releases their Comparison Shopping Report, a compilation of data from more than 4 million clicks and more than $8 million in revenue. The report ranks the industry’s top shopping engines for online merchants based on significant metrics like overall traffic, revenue, conversion rate, cost of sale, average CPC, and merchant response ratings.
Ecommerce merchants can use this data to tailor their marketing budget to make more sales and increase product exposure on the sites that online shoppers frequently use to find great deals on products.
Here are the 10 best comparison shopping engines.
1. Google Shopping (CPC)
More than 5 billion searches happen on Google every year. Many of those retail specific searches happen through Google Shopping, a cost per click program. Google Shopping is the top performer highest traffic and conversion rate shopping site for merchants online – consistently generating more clicks and sales for retailers.
Following Google Shopping’s switch to a the paid Google Product Listing Ads / Google Shopping program, Google has lead shopping engine performance in nearly every significant ecommerce KPI.
During Q1 2014 Google Shopping drove the highest traffic, and revenue among the major shopping engines online. Google’s COS is the lowest of the paid Shopping engines (14.27 percent), and provides the simplest merchant tools for online advertisers.
Google Shopping switches to Google Shopping’s in August which positions Google to continue to dominate shopping engine performance. Retailers on Google Shopping should review the new Google data feed requirements before signing up for the program. Merchants can manually upload feeds or use an FTP to upload in bulk.
Get an Account | Sample Data Feed | Data Feed Specifications
2. Shopzilla (CPC)
Shopzilla is a paid shopping site that highlights similar products from various retailers online. For merchants, Shopzilla features one of the easier bidding tools, and allows retailers to zero-bid, ($0.00) on poor-converting products.
As a Bizrate partner, Shopzilla merchants gain the benefit of Bizrate reviews – both on Shopzilla and Google. The third highest revenue producer among the shopping engines, Shopzila is a high converting converts at almost 4 percent. Shopzilla also supports bulk product feed uploads via an FTP.
Get an Account | Sample Data Feed | Data Feed Specifications (Requires account login to view.)
3. PriceGrabber (CPC)
PriceGrabber is a paid comparison shopping site which features deals, coupons, and weekly specials. PriceGrabber has a no-minimum CPC bidding model, which allows retailers to penny-bid, or bid as low as $0.01 on products.
PriceGrabber is second only to Google for its low Cost of Sale (15.52 percent), and is a leading shopping engine for click traffic. Merchants using PriceGrabber also have the added advantage of sending their product lists to Yahoo Shopping.
Get an Account | Sample Data Feed | Data Feed Specifications
4. Amazon Product Ads (CPC)
Amazon Product Ads (APA) are paid ads on Amazon.com , often found on product detail pages, search, buy boxes, and tower ads. Amazon Product Ads benefit from Amazon’s Marketplace traffic and brand recognition. However, unlike the Amazon Marketplace, Amazon Product Ads links shoppers to a merchant’s external web store for transactions, adding retargeting and branding value for retailers.
Amazon Product Ads are a viable option for retailers who already have listings on the Marketplace, or who want to list on Amazon without subscribing to the Marketplace program.
Get an Account | Sample Data Feed | Data Feed Specifications (Need Amazon PA account to view)
5. eBay Commerce Network (CPC)
The eBay Commerce Network (formerly Shopping.com) is a paid comparison shopping site. For retailers, the eBay Commerce Network CPC bidding model provides greater flexibility with category level bids.
For the second quarter in a row, the eBay Commerce generated the second highest traffic of all the shopping engines – in part because merchant listings on the eBay Commerce Network also receive exposure on Google Shopping.
Get an Account | Sample Data Feed (Varies By Category, see Specification Page) | Data Feed Specifications
6. Become (CPC)
Become is an online shopping engine which aggregates research on products including expert reviews, consumer reviews, articles, buying guides, and forums. A smaller Shopping Engine, Become impressively beat out both Nextag and The Ebay Commerce Network with 18 percent COS.
Get an Account | Sample Data Feed | Data Feed Specifications
7. Nextag (CPC)
Nextag is a paid comparison shopping site that allows businesses to list physical products online- including tickets, real estate, and travel plans. Prior to Google Shopping, Nextag generated the highest revenue and conversions for paid Comparison Shopping Engines.
Although Nextag’s surpasses the majority of the Shopping Engines with a 20.66 percent COS , the engine converts at almost 3 percent.
In addition to category and product level bidding Nextag’s CPC bidding model allows merchants to bid at the brand level.
Get an Account | Sample Data Feed | Data Feed Specifications
8. Bing Product Ads (CPC)
Q1 2014 marks the last quarter for free Bing Shopping. Bing Product Ads are now available for online merchants, and work on a cost per click (CPC) basis, similar to Google Shopping. Bing Product ads appear on Bing search with product details and images.
Get an Account | Sample Data Feed | Data Feed Specifications | Import Feed From Google (available until August 2014)
9. Pronto (CPC)
Pronto makes it easy for shoppers to find current sales and facilitates buying popular products (e.g., HDTVs) with buying guides. Pronto surpassed all but one Shopping Engine with almost 4 percent conversion rate during Q1.
This CSE allows for whole feed processing via an FTP.
Get an Account | Sample Data Feed | Data Feed Specifications
10. Amazon.com (% Sale)
Amazon.com is an online Marketplace, not a comparison shopping engine. However, it warrants a place on this list as a large source of ecommerce traffic for online merchants, a shopping site where consumers can sort products for purchases. Amazon’s fee structure is very different from CSEs, in addition to how retailers can sell on Amazon.
Get an Account | Sell on Amazon
Related reading
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Pricesearcher: The biggest search engine you’ve never heard of
If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer, because she doesn’t have the data. Until now, a complete view of prices on the internet has never existed. Enter Pricesearcher, a search engine that has set out to solve this problem by indexing all of the world’s prices.