SearchDay | Bribing People With $50 Gift Cards: Part Deux

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SEW Expert - Sage Lewis Sage

Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers’ ideas far exceeded expectations, and could really help push this column further along.
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Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric

Track Those Alternate Conversions
It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we’re shortchanging ourselves when we look at it this way.
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SEW Expert - Kevin Ryan Kevin

Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I’ve seen for Bartz (among the digerati) is disappointing.
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News from the Search Engine Watch Blog

Google AdWords Opens Up Conversion Optimizer Eligibility
Posted by Nathania Johnson Jan 29, 2009

Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords’ free Conversion Tracking tool and have at least 30 conversions in the last 30 days are now eligible to use Conversion Optimizer. Conversion Optimizer uses your conversion tracking data to optimize ad placement based on the likelihood …
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Yahoo’s Search Ad Share Drops 40% in UK for Q4 2008
Posted by Nathania Johnson Jan 29, 2009

Yahoo’s Q4 UK search advertising share dropped from 13.9 percent in 2007 to 8.4 percent in 2008, a 40% decline. Making things worse is that UK search ad spend actually increased by 11% during the fourth quarter. Advertisers apparently shifted their dollars to Google, who saw an increase from 82.6 in …
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Google Behind Tool to Detect ISP Blocking
Posted by Nathania Johnson Jan 29, 2009

It’s no secret that Google is an avid supporter of net neutrality legislation. Now, in an effort to further their cause, they’ve partnered with he New America Foundation’s Open Technology Institute, the PlanetLab Consortium, and academic researchers to create M-Lab (Measurement Lab). M-Lab is designed to help detect whether an internet …
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AOL to Cut 10% of Its Workforce
Posted by Nathania Johnson Jan 28, 2009

AOL will cut 10% of its workforce, according to Kara Swisher. That amounts to 700 employees. The cuts will attempt to focus efforts in New York City, part of a gradual attempt to headquarter there. That will mean consolidation in Silicon Valley, Los Angeles, and the DC suburb of Dulles, site …
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SEW/ClickZ Authors Among SEMMYs Finalists
Posted by Kevin Newcomb Jan 28, 2009

The finalists have been announced in the Second Annual SEMMYs Awards recognizing the best blog posts in search marketing, social media and related areas. Congratulations go out to all the nominees, and especially to our own Search Engine Watch bloggers and experts who were nominated: Local Search: Googleâ””s Carter Maslan and …
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Search Engine Watch Forum Discussions

From Static to Dynamic Jan 29, 2009
We have a 1700 page static, HTML site that needs to be converted to a dynamic site. This site is very old (launched in 1995) and ranks very well for thousands of competitive keywords, some of which are extremely competitive. For instance, it ranks on the first page in Google, Yahoo, …
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You have Incentive Based ads.. Oh yes you do! Jan 29, 2009
Yahoo has turned blind eye to advertisers abusing their system. So long as it brings in revenue Yahoo does not seem to care. Email spammers and scammers have always been a PITA, but now they’re taking full advantage of Yahoo’s lack of enforcement. These email spammers are using their incentive based …
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Keywords with 0 seconds Jan 28, 2009
How is it possible that several keywords have 0 seconds under time spend on site?
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