Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
From The SEW Blog…
Calls Operational Pause On Products & Yes, New Rollouts Were Hurting Search
Google Puts Lid on New Products from the Los Angeles Times is great news from
Google — Sergey Brin leading an attitude change of "features, not products"
to get Googlers to improve what they already have rather than push out new
stuff. From the story:…
News – Porn Edition?
Barry Schwartz emailed me to take a look at the entertainment section at
Google News a little while ago. No, Google’s not gone into porn — but yes,
that’s Jessica Simpson nude that accidentally got up on the page. You can see
there was story about the movie "Employee of the Month," and the thumbnail
picture came from this article about the movie. For family-friendly viewing,
I’ve inserted a tactful black box. Here’s the uncensored view of what Google
Search Patent Applications: October 6, 2006 – Google Takes Over the Patent
There were some interesting new patent applications this week from Yahoo,
Microsoft, and IBM, but nothing on the scale of the outpouring of intellectual
property published and assigned to Google – I uncovered 15 new patent
applications from the Mountain View search giant. I’ll address patent
applications from those others in a later post. This post looks at Google’s
filings. Some of the topics covered include: Natural language questions and
answers from a search engine, Query rankings and mid-page refinements, A
detailed personalization system, Advertising and email contacts amongst
members of a social network, Bringing together advertisers and advertising
Messenger Worm Targets Google AdSense Click Fraud
The Register reports that a new malware worm has been discovered that targets
Yahoo Messenger, sends those users to pages with Google AdSense ads and clicks
on them. The Google ads are specifically high priced keywords such as
mesothelioma, which is a cancer caused from exposure to asbestos. More details
on this worm at the Spyware Guide….
Acquisition Of YouTube Rumor
Speculation about a potential acquisition of YouTube by Google is heating up.
The Wall Street Journal reports and here’s more coverage and buzz. Previously
it was reported that Yahoo was in similar talks to buy the site. The rumor
first appeared this morning on TechCrunch….
Print Helping Book Sales
Despite a skeptical publishing community some publishers are seeing increased
sales from Google’s book scanning project. Reuters quotes several publishers
as seeing increased sales. And here are the top 10 books on Google Book
Not Just For The Under 30 Crowd
As a kind of twist on that old 60’s mantra, social networking’s slogan might
have been: not for anyone over 30 — or so we thought. As is being widely
covered, comScore reported and MySpace apparently confirmed that the average
age of its users is going up. More than 50% of its users in August were over
35. This represents a kind of mainstreaming of social networking in one way of
looking at it. MySpace, as you remember, has a deal with Google in which the
latter will pay a guaranteed $900 million over a three-year period to be
‘Social Local Search’ Growing Fast
Hitwise’s LeeAnn Prescott, who presented at SES Local, has posted some of the
data she showed at the conference. In this particular example, what she
compared was traffic to traditional yellow pages sites vs. directory sites
that incorporated user-generated content: "[G]rowth over the past year to the
yellow pages custom category has been relatively flat, while the market share
of visits to the custom category containing Yahoo! Local, Yelp, Judy’s Book
and Insider Pages has grown by 44% when comparing August 2005 to August 2006.
While standard yellow pages sites are receiving significantly more traffic in
terms of volume, these…
New ‘Crave’ Campaign Missing Search?
Honda has redesigned its bestselling CRV sport utility vehicle. There’s a
snazzy flash-based site featuring the new car and a user-generated/social
media component there too. People can post their "craves." But this otherwise
sophisticated campaign, which includes outdoor and other traditional media, is
apparently missing search….
Local Search White Paper From TeleMapics
Consulting firm TeleMapics is offering a free local search white paper, which
you can get here. Called "Local Search: Time for a Tune-Up?," the document is
62 pages and provides a fairly detailed overview of the state of local search.
For those already working with local search, there’s nothing here you probably
won’t already know. But it’s a good primer for those who aren’t very familiar
with the area — and it’s free….
Forums Roundup: Oct. 6, 2006
Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links
to this week’s hot topics from search engine forums across the web: Google
Gadgets Now For Your Website – Is SEO a Game of Outsmarting Search Engines? –
Relevant Domain Names – Business Week Article On Click Fraud, and more….
Headlines & News From Elsewhere
Google Analytics at your bookstore, Official Google Analytics Blog
WOW South Park On YouTube, Google Video, Other Video Sharing Sites,
Googling Google gets you…Microsoft, News.com
- UK Release of
Yahoo!’s Panama No Sooner Than Q2 ’07, Search Engine Roundtable
My Interesting Google Experience, Shoemoney
Programmers Swear the Most, Google Blogoscoped
Search Cloud, Google Blogoscoped
Google Korea and China Logos, Google Blogoscoped
- Live.com’s Meta
Tags For Crawl & Content Access Control, Search Engine Roundtable
Paid search in the UK up 57.7% to £531.3m, Multilingual Search Blog
France announces that ‘Quaero’ is behind schedule – due to launch in 2011,
Multilingual Search Blog