What Makes Good Content Great?

When you’re creating content for SEO purposes, there’s clearly a difference in the quality of that content on a site-by-site or even a day-to-day basis. Some content is good, and will contribute to a site’s overall visibility in the SERPs and garner some inbound links.

What’s it take to go a step beyond good content to make great content? P.J. Fusco discusses this in her ClickZ column today, noting that the difference is in the conversions. Great content is action-oriented, inspiring users to make a purchase, request more information, sign up for a newsletter, make a reservation, or set up an appointment.

She offers some tips on following a “good-better-best” process of optimization, and examining what your content actually communicates.

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