ToDou: China’s YouTube Adds Advertising, Gets Venture Capital

ToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million in venture capital, according to an Adotas report.

ToDou gets 50 percent of China’s valid video sharing, according to IResearch. “40 million Chinese Internet users are currently watching more than 1.2 billion videos each month off of the Tudou platform”, Adotas stated.

Kathy Xu, of Capital Today – one of the venture investors – said, “Tudou is a new life style where we see millions of people spend hours and hours to watch their own shows. It is a cool place where new stars will be born, and new media where eyeballs will eventually turn into advertising dollars.”

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