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Search Headlines & Links: Mar. 2, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Consumer Mags Are Waking Up
Consumer magazines are finally waking up and extending their brands online. This past week, the Magazine Publishers of America supported online progress through its…
Using MoLo to find a Mocha
Starbucks is often the first example used when someone tries to explain the benefits (or detriments, depending on your outlook) of location based services.…
Personalization, SEO, and Web Marketing
Gord Hotchkiss recently interviewed Matt Cutts in a discussion that focused on personalization and the future of SEO. Kevin Newcomb also comments on this…
Google and the Site: Command Glitch
Is this worth a 4.0 on the SEO Richter scale? Probably not. Just a rumble really, but oh how nothing shakes up the SEM…
Microsoft’s Appeal to Hollywood
Microsoft is reaching out to Hollywood studios to offer their assistance on anti-piracy efforts for its MSN Soapbox video sharing platform, currently in beta.…
Cutts: The End is Near for Black Hat SEO
In an interview with Gord Hotchkiss published at Search Engine Land, Google’s Matt Cutts all but sounds the death knell for black hat SEO,…
More Search Engine Wishes
In his ClickZ column today, Kevin Lee continues his look at Search Engine Wish Lists, with requests for search engines for things that would…
A Look at Google Censorship
Philipp Lenssen of Google Blogoscoped has compiled the answers to several questions on Google’s censorship activities. He’s listed several reasons why Google may have…
Test of YouTube AdSense Unit Reveals Clickthroughs
You may have noticed Google is testing a new ad format, which features YouTube videos inside an AdSense unit, as noted by Forrester analyst…
What Are Doorway Pages?
Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking, and some…
Search Headlines & Links: Mar. 1, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Reminder: Danny Sullivan Is Only Programming SES NY 2007 & SES San Jose 2007
With speaking for SES NY 2007 now closed, I’m getting requests about speaking for SES San Jose 2007, SES Chicago 2007 and several other…
IBM’s WebSphere to Support Google Gadgets
CRN reports that IBM is now opening WebSphere to Google Gadgets. One notable aspect of this is that this “could make Gadgets like Google…
John McCain and Hillary Clinton post on Yahoo Answers
Before announcing his presidential candidacy yesterday, Republican Senator John McCain asked Yahoo users, “What would you do to stop wasteful government spending in Washington?”…
ReportLinker: Vertical Search Engine For Marketing Research
If you have looked for open access market research reports, then Reportlinker may be the answer. The newly launched engine attempts to filter the…
Citysearch to Acquire Insider Pages
IAC/InterActiveCorp, parent to Ask.com and Citysearch, announced plans to acquire reviews-based local search provider Insider Pages. IAC is not sharing the details, but TechCrunch…
Google Shares More Click Fraud Numbers
Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed today. In addition,…
The Long Tail of Local Search
In his ClickZ column today, Brian Wool takes a look at how Long Tail economics are affecting local search: “Without any real inventory costs,…
Google Offers More Click Fraud Data
The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is…