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Yes, Virginia, there is a natural and paid search synergy
“Does running a natural search campaign and a paid search campaign together create more value than running them in a non-integrated manner?” In other…
Search Headlines & Links: Apr. 27, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Is Zunch Communications’ Bankruptcy a Sign of Things to Come?
Zunch Communications has declared bankruptcy, but Zunch Worldwide lives on. The new entity bought the assets and took on some of the debts of…
Google Adding Print Purchasing to AdWords Interface
To improve their sales numbers for print media, Google is adding a Print Tab to AdWords accounts. Scheduled for an extended beta beginning Monday…
Today’s Outsourced Column
In today’s experts column, Chris Boggs gives you An Insider’s View of what life is like at Avenue A/Razorfish, and breaks down some common…
6% of Web Sites are Real Estate Related
RISMedia recently published an interesting article about How the Internet is Reshaping Real Estate. The article quotes a February 2007 survey by Netcraft Web…
Microsoft Ad Revenues Up 23%
Microsoft reported its Q3 earnings yesterday, announcing overall revenue of $14.4 billion, up 32-percent year-to-year. Net income of $4.93 billion, a 65-percent increase over…
Genie’s Searching For Gamers
While we’re all inundated with new vertical searches, the Gaming vertical is an interesting one. This isn’t as common as the myriad offerings we…
Active Athletes In The Lead
Maybe there is a point where verticals can be connected to create critical mass. During this week’s Ad-Tech, I learned about a company named…
An Inside View of the Agency
Chris Boggs breaks down some common roles within agency teams, and explains the approach to working alongside others.
Search Headlines & Links: Apr. 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
The Gentrification of the Search Industry
Changes in Search Engine Strategies over the years mirror the changes in the industry, which seems to be moving from early adopter phase into…
The Simpsons on Search
A quirky item for your Thursday afternoon: This YouTube clip (hurry before it’s gone) shows Marge Simpson in a variety of search related activities.…
The Search Neighborhood is Changing
The search industry is changing at a rapid pace, that’s clear. Many people and companies that were relevant just a few years ago are…
Images and videos appear at top of Yahoo News results
Over the past two days, images and videos have started to appear at the top of results pages for relevant queries on Yahoo News.…
Meet the Newest Link Love Columnist, Sage Lewis
We welcome aboard a new SEW Expert, Sage Lewis, in today’s Link Love column, where he will be sharing commentary and expertise on link…
Superpages.com Revises Ad Algorithm
Idearc’s Superpages.com, a local search service based on Verizon’s yellow pages directory, is changing the way it displays ads. Using an algorithm that makes…
DoubleClick Takes Ad Exchange on the Road
Apparently DoubleClick’s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice potential acquirers.…
Click Quality Council Outlines 8 Principles of Click Quality
The Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles it feels…
Prevention is the Best Medicine: Don’t Let Viral Campaigns Get Sick and Die
Diagnosing problems with the most feverish trend in link building - viral marketing campaigns.