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Reputation Management: PR vs. Search vs. China’s Water Army
Facebook has been in the spotlight recently as news of the social network hiring PR firm Burson-Marsteller in an alleged smear campaign on Google’s…
SearchDay: Melba Toast Edition – May 19, 2011
Facebook recognizes their own users on any website. Yandex aiming to IPO. LinkedIn did IPO. Google Comparison Ads get an official destination page. Local…
Hitwise Tracks Presidential Candidates’ Social Media Campaigns
Experian Hitwise has taken a look at the online trends surrounding the presidential candidates’ social media campaigns efforts. Needless to say, the race to…
Google Panda Update Recovery
Many websites that depend on Google for an income saw their traffic cut by anywhere from 20 to 80 percent when Google’s Panda algorithm…
Stopped Buying Links? Here are 3 Better Ways to Use That Budget
For those who have abandoned buying links or greatly curtailed their budgets for such activities, don’t simply turn that into PPC or display money.…
Healthline & GE Launch 3D Human Body Visual Search Engine
Healthline release a competing product to Google body browser, to offer web users an interactive 3D human body visualization to help find health related…
A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating the elusive…
The SEO Files: The Truth is Out There
When you start out in search engine optimization, it’s hard to evaluate all the available information. How do you find sources that are more…
Nellie Melba Gets Google’s Stamp of Approval With 150th Birthday Logo
Google is celebrating the 150th birthday of Australian opera singer Dame Nellie Melba with a special logo on Google Australia today. The Doodle depicts…
SearchDay: Back To Roots Edition – May 18, 2011
SearchDay used to be the name of our SEW email newsletter - now renamed SEW Daily. However, SearchDay originally began life as a daily…