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As Facebook’s Empire Expands, U.S. & Canada Interest Declines [Report]
Facebook is a global empire with a population equal to roughly 10 percent of the world's population, every man, woman, and child included. But…
Google Product Extensions Make It to Mobile
Google's Product Extensions have been a popular tool for Google advertisers over the last year and a half. Now both the Product Extension Ads…
New and Updated SEO Tools for June 2011
A roundup of various new or updated search tools from around the web to help search marketers better do their job: Bing Webmaster Tools,…
SEO 101: 5 Simple Steps to Selecting Your Keywords
With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing…
Why PPC is an Effective Form of Advertising
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes,…
4 Reasons Your Link Request Might be Rejected
Creating a successful link request is about more than just using someone’s name on the “About” page. If the silence is deafening, then most…
Bank of England Using Google Search Tracking for Economic Insights
In an attempt to better understand the behavior of UK citizens, the Bank of England has started tracking search trends on Google. The bank…
DuckDuckGo Questions Quality, Accuracy Of Search Engine Traffic Numbers
Gabriel Weinberg, founder of new search engine DuckDuckGo, noted in his blog the hundreds of thousands of bogus searches being done at his engine…
Facebook Predicted to Lead Display Ad Revenue in 2015
Online advertisers are learning quickly, effectively adapting to the demands, preferences, and habits of consumers. Analysts have predicted that both social media and display…
Google Test Adds Website Names, Subtracts URLs in Search Results
Google appears to be testing a new look for search results, adding the name of popular websites including LinkedIn, Facebook, Apple, Wikipedia, Amazon.com, Yahoo,…