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PPC

Boost Your CTR With These 5 PPC Ad Copy Strategies

Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be…

By Ryan Woolley · 17 Jun 2011

Local

SEO Your Website For Foreign Market Acquisition

How can a U.S. company expand its presence in an English-speaking foreign markets? An overview of the pros and cons from an SEO and…

By Dave Davies · 17 Jun 2011

Local

Local Search: Who Should Tell You Where To Eat Tonight?

It's time to re-imagine local search. This next generation search will be highly impacted by the two leading trends of the last few years:…

By Gadi Shamia · 17 Jun 2011

Industry

Irish Hotel Takes Google to Court for Search Suggestion

Google Autocomplete faces a new legal battle from the Irish hotel Ballymascanlon, whose name pulls up a Google auto-suggest that implies the company is…

By Rob D Young · 17 Jun 2011

Industry

China Blocks Google Searches for Zengcheng Protests

As the information age has gained momentum, so have the restrictions of the Chinese government. Most recently, China blocked any Chinese search for terms…

By Rob D Young · 17 Jun 2011

Local

Google Maps Adds “My Places”: An Accidental Gift to Stalkers?

Google has added a new feature to Google Maps that lets users quickly access locations they rated, starred, or saved in Google Maps. However,…

By Rob D Young · 16 Jun 2011

Industry

Google Chromebook Makes It to the Wild

Google's Chromebook is finally a real, live, (metaphorically) breathing thing. Several models with varying prices are available, and initial reviews have started coming back.…

By Rob D Young · 16 Jun 2011

Social

4 Steps to Measure Social Media ROI with Google Analytics

A new feature in Google Analytics, combined with some customization to your Google Analytics tracking and diligent work on the part of your social…

By Nathan Linnell · 16 Jun 2011

PPC

Mining the Right Keyword Mix for Successful SEM Campaigns

Some recommendations on how to get started amassing and expanding a keyword list to develop a successful and profitable paid search marketing campaign, plus…

By Kaley Dobson · 16 Jun 2011

Industry

Google Introduces Me On the Web

Google offers assistance for setting up search alerts, managing your online identity, and helping you remove unwanted content with a reworked Google Alerts dashboard…

By Thom Craver · 16 Jun 2011