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How to Analyze Your PPC Ad Positions
On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too much can…
SEO Burn Notice: When You’re a Blogger, A Scorched Earth Policy Is a Bad Idea
While there are reasons to sometimes blow away a website, there are many more reasons to not fire up a flamethrower during a major…
Google UK Honors Architect Sir George Gilbert Scott With Doodle
Today, on Sir George Gilbert Scott’s 200th birthday, a Doodle appears on Google’s UK homepage depicting St. Pancras Railway Station in London. The prolific…
Google Opens Wallet to Buy Smartphone Loyalty Card Startup Punchd
Punchd, a smartphone-based loyalty card business, has been acquired by Google for an amount believed to be more than $10 million. It is widely…
Google’s “DDP” Ad Targeting Service on the Way
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is…
Google+ Beta Hits First Major Bug
Google+, which has been in field trial mode since June 28, hit its first major bug over the weekend: Users were receiving duplicate email…
Yahoo Site Explorer Fusing with Microsoft Webmaster Tools
Yahoo's Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After all Yahoo…
Google+ May Already Have 9 Million Users
Google+ has been out for two weeks, but the number of users has already spiked dramatically. Some estimates put Google+'s current user base at…
SEO 101: 6 Steps to Selecting Your Pages
Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious PPC choices…