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Industry

Websites Selling Google +1’s, Will Google’s Results Be Gamed?

Spammy websites are popping up to sell Google Plus 1 clicks to website owners in need of higher +1 counts. Though Google likely already…

By Frank Watson · 28 Jul 2011

PPC

6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

When it comes to gift-oriented online shopping behavior, make sure you add these to your strategy checklist: grab low-hanging keywords, be timely, use ad…

By Paul Burani · 28 Jul 2011

Social

Facebook Insights: 6 Areas You Need to Monitor for Effective Messaging

Is your Facebook marketing strategy working? Consistent monitoring and analysis of your Facebook Insights data, including impressions, feedback, Likes, unsubscribes, referrers, and demographics is…

By Kaila Strong · 28 Jul 2011

Local

AdWords Express: Google Gives Local Businesses an Advertising Boost

Google has rebranded one of its products that provides a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. The former…

By Danny Goodwin · 28 Jul 2011

Industry

When is Labor Day 2011? Now Google Tells You

When you’re trying to find out the date of an upcoming, or even past holiday or celebration, Google will now give you the answer…

By Danny Goodwin · 28 Jul 2011

SEO

SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

Getting product-level (or item-level) URLs to rank is often a challenging scenario that large, complex websites face. Here’s an in-depth look at actionable techniques…

By Adam Audette · 27 Jul 2011

SEO

SEO Strategy: How to Capitalize on Your Competitor’s Mistakes

Sometimes the best time to grab traffic, rankings, and customers from your competition is when they screw up. Keep an eye on your competitors…

By Simon Heseltine · 27 Jul 2011

Video

71% of Online Americans Visit Video-Sharing Sites [Study]

A new report finds that rural web users, aided by broadband access and mobile devices, parents, and more video content are helping in part…

By Greg Jarboe · 27 Jul 2011

Industry

Google Study Examines Organic/PPC Interplay

A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with prominent organic ranking? The study reveals that…

By Rob D Young · 26 Jul 2011

Local

Google Revamps Places Design, Removes Off-Site Reviews

Google has revisited the design of its Places pages. The new look is cleaner, involves more calls to action, and – most importantly –…

By Rob D Young · 26 Jul 2011