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DCLK: Google’s Double Data Dealing Digital Destiny?
Released today, “Google’s DoubleClick Takeover: Double Data-Dealing” is Jeff Chester’s latest polemic against the proposed $3 billion merger with DCLK. As the FTC moves…
Cybersquatting defined for search marketers
Intellectual property and ecommerce attorney David Adler discusses the legal definition of cybersquatting, and the legal remedies for search marketers. Alder explains that cybersquatting…
Set the Context in your Custom Search Engine
Last week the Google Custom Search blog posted about a couple of Custom Search Engine updates. One of these is a change I have…
We Like ‘Em Both
Both SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. Some 54% said SEO produced strong/good…
SMA-NA Dissolved
Ian McAnerin, president of the Search Marketing Association of North America (SMA -NA), announced on Saturday that he will be dissolving the organization due…
Search Marketers Stock in Trade? Not Trading Stocks.
Portfolio management no longer strikes fear into the hearts of search marketers. Find out why changing bids doesn't make the marketer.
Advertising Placements by Industry and Top Sponsored Links, August 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
SEW Experts: Search Marketers Stock in Trade? Not Trading Stocks.
In today’s Search Ads column, “Search Marketers Stock in Trade? Not Trading Stocks.,” Matt Spiegel discusses why portfolio management no longer strikes fear into…
Does Apple offer a crisis communications 2.0 case study?
Brian Solis of FutureWorks PR has written an article for Internet Financial News entitled, “Crisis Communications 2.0 – Apple And The…” It is a…
Search Engine Forums Spotlight: September 14, 2007
Found in the search marketing forums: Plural Forms of Nouns in AdWords; The Divide Between Search Engines and SEOs; AJAX Technology and SEO; and…
Search Headlines & Links: September 14, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Yahoo Acquires News Aggregator BuzzTracker
Yahoo has acquired BuzzTracker, a news aggregator combining editorial judgment and algorithms taking into account how many times the story was blogged, and how…
Affordable video production for search marketers – interview with TurnHere
In this recent interview conducted with online video solutions provider TurnHere, Founder and CEO Bradley Inman elaborates on project management aspects of preparing online…
SEW Blog Ranks #3 in AdAge Power 150
Allow me to toot our horn for a moment. Search Engine Watch has been ranked #3 in the AdAge Power 150, a ranking of…
Forbes Looks at Click Fraud – and Doesn’t Sensationalize It!
Most of the time, when a mainstream media publication writes a story about click fraud, it’s filled with sensational attempts to instill FUD (fear,…
Baking SEO into a Full Fledged Interactive Work Plan
Where does SEO belong in a strategic online marketing plan? If you think you know the answer, you may be surprised by this week's…
Real World Trumps Online in Local Search
If you don't know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and offline.
SEW Experts: Real World Trumps Online in Local Search
In today’s Vertical Challenge column, “Real World Trumps Online in Local Search ,” local search expert Gregg Stewart reminds you that if you don’t…
SEW Experts: Baking SEO into a Full Fledged Interactive Work Plan
In today’s Outsourced column, “Baking SEO into a Full Fledged Interactive Work Plan,” Chris Boggs discusses where SEO belongs in a strategic online marketing…
Top 10 Search Terms in 10 Categories, August 2007
A look at the month's top search terms in 10 categories.