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Google Webmaster Tools Update
The Google Webmaster tools announced new changes to Webmaster Tools. Ths biggest change was the addition of subscriber stats from various Google services, such…
Google Makes Brand Advertiser Push
Google has launched a new format for AdWords advertisers: Gadget Ads. Gadget Ads are an interactive ad unit that will appear on sites in…
Skyrockets In Flight, Google to the Moon?
Has Google officially jumped the shark? Hey Sergey, are you goofing on Elvis? Searching For Meaning asks if Google has left the building.
Split Traffic, Raise Conversion Rates, Repeat, Multiply
Site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step? Multiply your…
SEW Experts: Split Traffic, Raise Conversion Rates, Repeat, Multiply
In today’s By the Numbers column, “Split Traffic, Raise Conversion Rates, Repeat, Multiply,” Eric Enge reminds marketers that site optimization doesn’t begin or end…
SEW Experts: Skyrockets In Flight, Google to the Moon?
In today’s Searching for Meaning column, “Skyrockets In Flight, Google to the Moon?,” Kevin Ryan wonders if Google has officially jumped the shark with…
Search Headlines & Links: September 18, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Ten Lessons From SES San Jose
Attending a Search Engine Strategies conference can be a great way to get your questions answered, if you have a go in with a…
The Key to Getting Answers: Be Prepared
When it comes to getting answers that can directly help your business, industry conferences like Search Engine Strategies can’t be beat. The obvious way…
Archives Mean Ad Dollars
Publishers have always guarded their archives, as one of the last bastions of online, fee-based revenues. There’s been a nice and reliable revenue stream,…
Google AdSense for Mobile
Recently I wrote that Google Mobile was starting to run AdWords ads. This initiative has been expanded to now include Google Adsense(TM) for mobile.…
Google Dance in Aeon Flux
Google Dance. Some SEO experts say the Google don't dance. Others claim the Google Dance never ends. What does it mean for SEM, ranking…
Think Small, Win Big: Social Media Marketing
Social media sites have opened membership profiles to the search engines. Has social media arrived? Or is it still middle school for Web sites?
SEW Experts: Think Small, Win Big: Social Media Marketing
In today’s Little Biz column, “Think Small, Win Big: Social Media Marketing,” Carrie Hill asks if social media has arrived, or if it’s still…
SEW Experts: Google Dance in Aeon Flux
In today’s au Natural column, “Google Dance in Aeon Flux,” Mark Jackson explores the “Google Dance.” Some SEO experts say the Google don’t dance.…
Internet Yellow Pages Continues to Grow User Base
The Internet Yellow Pages saw a 27 percent year-over-year increase in usage between 2005 and 2006.
Search Headlines & Links: September 17, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Highlights from the SEW Blog: September 10-14, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Yahoo Showcases Tools for Teachers
Yahoo today gave a sneak peek of a new research-focused service aimed at making life easier for teachers, Yahoo Teachers. The new service, highlighted…
Idearc Buys Switchboard, Other Assets from InfoSpace
Local search and directory publisher Idearc has acquired Switchboard.com and other directory assets from InfoSpace for $2 million in cash. Switchboard.com was acquired by…