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Search Headlines & Links: September 21, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Women Execs Have Better Online Presence
An online career survey indicates female executives at the VP and C-levels have a considerably better career presence online than male executives at the…
Custom Search Business Edition
Google has created a new version of its Custom Search Engines which it calls Custom Search Business Edition. This version offers business owners the…
Google Offers Print Ad Creation Tool
Google Print Ads just became more accessible to small advertisers with the addition of a Print Ad creation tool. Using the free online tool,…
Google: Search Key to Auto-Buying Cycle
Google’s vertical industry teams have been taking a very consultative approach to ad sales. So far, Google has focused its efforts on five verticals:…
Think Local, Act Social
What do bars, lawyers, restaurants and dog washers have in common? They all meet at the intersection of Local Search and Social Search.
SEW Experts: Think Local, Act Social
In today’s Vertical Challenge column, “Think Local, Act Social,” local search expert Michael Boland asks what bars, lawyers, restaurants and dog washers have in…
Getting Vertical Key to Google’s Ad Success
Today, Google hosted an Industry Press Day at its New York offices, inviting mainstream and trade press to learn more about its efforts in…
Search Headlines & Links: September 20, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Launching New Custom Business Search Engine
The new business edition of custom search comes with a sliding scale price tag, the Google site details. According to the site, Custom Search…
Viacom Would Rather Not Sue, Chief Counsel Claims
The Chief Counsel for Viacom, Michael Fricklas, stated at the Convergence 2.0 conference today, that Viacom would rather not sue, according to JackMeyers.com. He…
Microsoft Having Bad Week, Court Rules Against, Google and Lotus Giving Away Tools
They must be feeling a little punchy at Microsoft this week. First the European High Court upheld the fines and sanctions given to Microsoft…
Google To Stop Preannouncing Quality Score Algorithm Changes
The insights into the changes being made to Google’s Quality Score algorithm will no longer be pre-announced – if they are detailed at all…
Marketing to the U.S. Hispanic Market
I received an email from the PR agency Weber Shandwick telling me about marketing to 2nd generation Latinos. In particular, the email let me…
Searching for Options: Integration Spells Sweet Success
Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts.
Zillow Lands ex-Googler and Zestimated $30M Follows
Probably sheer coincidence: Zillow has raised another round — $30 million — on the heels of ex-Googler Vanessa Fox’s arrival in June. Fox founded…
Is Your Search Integrated Like Chunky Monkey?
Integration in search is like integration of Ben & Jerry’s ice cream flavors. If you’re in the market for a search vendor, you might…
SEW Experts: Link Building for Local Search
In today’s Link Love column, “Link Building for Local Search,” Justilien Gaspard imagines a search engine-free world. Would you still build “links” to increase…
Search Headlines & Links: September 19, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
8 Ways to Improve Your Local Search Results
If you have not taken steps to ensure your business' online presence in local search results is complete and accurate, you're missing a big…