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Google Buys Social Messaging Vendor Jaiku, Where Is This Leading?
Google has purchased a social instant messaging company, Jaiku, though how it is planning on using it is being kept secretitive, according to reports.…
Blinkx Showing Google How To Monetize YouTube
Andy Greenberg over at Forbes has written an interesting article about how Blinkx – the European based video platform – has rolled out a…
SEW Experts: Solving the Link Building Puzzle: Do or Die.
Link building is a puzzle all search marketers are trying to solve. In today’s Link Love column, “Solving the Link Building Puzzle: Do or…
Building A Search Team
I did a panel about SEM Campaigns and Project Management at the Miami SES conference earlier this year and used the opportunity to compare…
How do some of the biggest public and private companies effectively integrate paid and natural search marketing?
Find out on Nov 14th when Kevin Heisler, executive editor of searchenginewatch.com, discusses the massive problems large companies face in achieving search marketing success.…
Is Your Paid Search Campaign Part of a Mix or a Mess?
Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media…
Search Headlines & Links: October 10, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
LiveDeal, the Latest to Blend Local Search and Video
Local search and classifieds site LiveDeal announced today that it will integrate video content in its listings. This will allow individual sellers and businesses…
Nielsen: Search Ads Score Low on Trust
A recent study from the Nielsen Company found that word of mouth was the most trusted form of advertising worldwide, while search ads are…
Are Your Media Efforts Making a Mess of Your PPC Campaigns?
Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent focus on…
The Tarot of Search Engines: Demographic Data Divining
What if you could gauge a company's marketing strategies by delving into Internet statistics? Here's how you can read search engine tea leaves using…
The Year Search Makes Contact With Everything
Universal Search in 2007: The Year Search Makes Contact With Everything.
SEW Experts: The Year Search Makes Contact With Everything
Every major search engine now has its own flavor of universal, or blended search results. In today’s Searching for Meaning column, “The Year Search…
SEW Experts: The Tarot of Search Engines: Demographic Data Divining
What if you could gauge a company’s marketing strategies by delving into Internet statistics? In today’s By the Numbers column, “The Tarot of Search…
Search Headlines & Links: October 9, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Search and the Law: Professor Eric Goldman
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute…
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting place to…
ReachLocal Scores $55M Funding
Local search marketing firm ReachLocal announced a $55.2 million round of funding today, led by Rho Ventures. ReachLocal, like Marchex and WebVisible, is a…
Google AdSense for Video
Google has announced a new initiative designed to help them monetize YouTube content. The new program is called Video Units, and it allows publishers…
How to Avoid Seasonal Search Ranking Wreckage
Search engine traffic: always unpredictable -- from algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. What to…