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Industry

Best of the SEW Forums: Greg Hartnett BOTW

We’d like to welcome our newest Search Engine Watch Forums moderator. Greg Hartnett has been helping SEOs and SEMs navigate the web for years.…

By Kevin Heisler · 22 Oct 2007

PPC

Inside Google Zeitgeist: Google’s Annual Partner Summit

Clinton, Gore, Brokaw, Spiegel. Your ticket to Google's (very exclusive) Annual Partner Summit.

By Matt Spiegel · 22 Oct 2007

Industry

SEW Experts: Inside Google Zeitgeist: Google’s Annual Partner Summit

If you’re just now starting to think about how search and your organization (or internal search department) impact the 2008 planning process, you’re a…

By Kevin Newcomb · 21 Oct 2007

Industry

Search Engine Forums Spotlight: October 19, 2007

Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent;…

By Kevin Newcomb · 19 Oct 2007

Industry

Search Headlines & Links: October 19, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 19 Oct 2007

Industry

Yahoo CMO Resigns, Heading for Big Consumer Brand?

Yahoo chief marketing officer Cammie Dunaway will leave Yahoo on November 2 for a new opportunity, which may be a large consumer brand, according…

By Kevin Newcomb · 19 Oct 2007

Industry

Microsoft Claims Google Gets Too Much Credit

Brian McAndrews, senior vice president of Microsoft’s Advertiser Publisher Solutions Group stated during a panel discussion at the Web 2.0 Summit in San Francisco…

By Frank Watson · 19 Oct 2007

Industry

Advertising Placements by Industry and Top Sponsored Links, September 2007

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

By Enid Burns · 19 Oct 2007

Local

Searching for a Better Local Ad Model

The epic battle fought by "online pure-plays" and "brick and mortar" companies moves to a new frontier: Local Search.

By Michael Boland · 19 Oct 2007

Industry

SEW Experts: Searching for a Better Local Ad Model

The epic battle fought by “online pure-plays” and “brick and mortar” companies moves to a new frontier: local search. Local search products from online…

By Kevin Newcomb · 18 Oct 2007

PPC

Trademark Law – What Search Marketers Should Know, Part 2

Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own…

By Grant Crowell · 18 Oct 2007

Industry

Search Headlines & Links: October 18, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 18 Oct 2007

Industry

Search and the Law: Trademarks

Since search became monetized, trademarks have been a front-and-center issue for legal debate. Today, with the proliferation of paid and organic search listings, search…

By Kevin Newcomb · 18 Oct 2007

Social

11 Guidelines to Social Media Success

I return today from spending the last 2 days in NY at SMX Social Media. A lot of great speakers were present, and this…

By Eric Enge · 18 Oct 2007

SEO

Top Rankings, Secrets, and Lies – Part 2

The secret of top rankings: Link Value. Link Worth. Here's how to invest in it to achieve your SEO goals.

By Justilien Gaspard · 18 Oct 2007

Industry

SEW Experts: Top Rankings, Secrets, and Lies – Part 2

When linkbuilding, as with any task, your time is worth money, and that time needs to be focused on effective strategies. In today’s Link…

By Kevin Newcomb · 17 Oct 2007

PPC

Trademark Law – What Search Marketers Should Know, Part 1

Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have…

By Grant Crowell · 17 Oct 2007

Industry

Search Headlines & Links: October 17, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 17 Oct 2007

Industry

YouTube video appears in Google News

A YouTube video from AlJazeeraEnglish appeared on the home page of Google News today. It features an interview with Kurdish separatist leader Murat Karayilan.…

By Greg Jarboe · 17 Oct 2007

Industry

Yahoo Adds Cars.com, Forbes.com and Ziff-Davis to Publishers’ Network

Yahoo announced it has signed agreements with Cars.com, Forbes.com and the Ziff-Davis publications. The press release stated: Yahoo announced significant display advertising agreements with…

By Frank Watson · 17 Oct 2007