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Competitor Analysis
Competitive intelligence is very often taken for granted in the search industry. We rarely spend any time getting to know our competitors. We seem…
Hispanic Search Marketing: U.S. Focus, Global Perspective
U.S. Hispanic search marketing dominates global campaign conversations in industry forums. Expect discussions to heat up again.
The Real Impact of Blended Search
Since the major engines have introduced blended and universal search results, they have seen increased traffic to their video and image sites. Are searchers…
Globalization of Search: US Hispanic Marketing
Metrics and measurement: not the exclusive purview of search marketing and web analytics. CNN’s Taylor Gandossy takes a look at what the word “Hispanic”…
SEW Experts: The Real Impact of Blended Search
Since the major engines have introduced blended and universal search results, they have seen increased traffic to their video and image sites. Are searchers…
Search About to Upset the Political Applecart
Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off.
Reservation Road: A Study in how NOT to launch a movie on the ‘net
By Carrie Hill, SEW Expert, Little Biz Our Editor at SearchEngineWatch, Kevin Heisler, threw down the gauntlet – he wants the blog contributors and…
Search Headlines & Links: October 16, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Microsoft Rolls Out More Live Search Updates
Following up on the major updates rolled out in September, Microsoft today made another round of updates to Live Search, this time focusing on…
Search and Politics: Made for Each Other?
Search engines are playing an increasingly important role in the education of voters in the U.S. And according to the Pew Internet & American…
Google Analytics Update
Yesterday evening I was briefed by Brett Crosby about the latest Google Analytics update. Net-net, this is more cool stuff from Google on the…
Is Yahoo Gaining Momentum?
While Google clearly retains the dominant market share among search engines, it appears that Yahoo showed some strength this summer with “impressive momentum,” according…
SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1
They said it couldn't be done. You can't build your brand online with search marketing tactics. Don't get snowed: here's a blizzard of tips…
The Reservation Road Challenge
Last week, our esteemed SEW editors threw out a challenge. There’s a new film getting released this Friday, called Reservation Road. It’s based on…
SEW Experts: The Perils of Duplicate Content
Duplicate content can be a huge challenge for SEOs and their clients. But what qualifies as duplicate content? In today’s au Natural column, “The…
SEW Experts: SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1
They said it couldn’t be done. You can’t build your brand online with search marketing tactics. In today’s Little Biz column, “SME Brand Strategy:…
The Perils of Duplicate Content
Duplicate Content: Huge challenge for SEOs and their clients. What qualifies as duplicate content?
Highlights from the SEW Blog: October 8-12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: October 15, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Debby From The Block: U Penn Long Tail Blockbuster
No way I could pass on pointing to the Debby Richman blockbuster post. Wharton says: Online recommendation engines may chop off Long Tail of…