Latest stories
27,215 articles, newest first.
SEW Experts: Search Engines, Silos, SES Solutions
Not long ago, it was easier to justify the existence of disparate marketing functions, each working within its own domain. Today, consumers move between…
SEW Experts: Content Advertising Best Practices in Action
In previous columns, David Szetela advocated turning off your content ad campaigns. In today’s Content Advertising column, “Content Advertising Best Practices in Action,” he…
The Human Equation: Giving Back Internet Style at SES Chicago
Last Monday, I moderated a session at Search Engine Strategies Chicago entitled, “The Human Equation: Giving Back Internet Style.” I wasn’t able to live…
Search Engine Forums Spotlight: December 7, 2007
Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more.
Search Headlines & Links: December 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Thoughts on Don Schultz’s Keynote at SES
On Monday afternoon at SES Chicago, Don Schultz of Northwestern University was the featured keynote speaker. His presentation focused on providing some perspective on…
Google Improves AdWords Location Targeting
Google AdWords advertisers now have new options for location targeting of their ads. The geo-targeting feature now shows advertisers an interactive map showing the…
SES Chicago, Day 4 Coverage
Today was the final day of regular events at SES Chicago 2007, and we had some great sessions. A lot of attention was paid…
Wherefore Art Thou SEO?
1,000 top three rankings in every major search engine. Bonus: free snake oil.
SEM Agency: Uphill Battle?
iBanker Pat Hall told SES Chicago crowd how to sell your SEM SEO agency. Here's how to build.
Top 10 stories from SES Chicago – Day 4
It’s Day 4 at Search Engine Strategies Chicago and the last session ended at 12:30 p.m. Matt McGowan’s comprehensive list of press and blog…
SEW Experts: Wherefore Art Thou SEO?
With so many so-called search professionals on the market today, it’s easy to pick one that’s inept — or even unscrupulous. So where are…
SEW Experts: SEM Agency: Uphill Battle?
There are many challenges involved in setting up a search marketing business. Our new and ever-changing industry presents some unique challenges. In today’s debut…
Search Engine Results Pages Turn Into Destinations
ComScore study also finds Google increasingly refers traffic to YouTube and other internal channels.
Search Headlines & Links: December 6, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Yahoo Adds Support for Page-Level Exclusion Tags for Non-HTML Docs
Yahoo is giving webmasters more control over page-level directives to its Slurp crawler for non-HTML files. The X-Robots-Tag is a page-level exclusion tag that…
Google Improves AdWords Troubleshooting
Google has upgraded its Ads Diagnostic Tool, a tool that allows AdWords advertisers to determine why their ads may not be showing on a…
SEO.edu: Can You Learn SEO From a Book?
Is SEO as tough as you think? Or tougher? Start your SEM education now.
A Convenient Truth: To Link Builders With Love
Is green always the color of money? Link building for sustainability and social good.
SES Chicago, Day 3 Coverage
Welcome back to our day 3 wrap-up of coverage at SES Chicago 2007. Today was a big day for PPC and paid links issues,…