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Integrating SEO & PPC: 3 Areas to Explore
We're headed toward a more "organic" paid search experience. It’s in the best financial interests of Google to move click share towards the paid…
The NFL & Fantasy Football: A Match Made in Search Heaven
The relationship between the NFL and fantasy football is obvious, but search marketers must understand the subtle but important differences in search patterns and…
Social Signals & SEO: Focus on Authority
When evaluating your social strategy from an SEO perspective, you need to focus on your own authority and relationships with other social authorities. Here's…
Facebook Timeline Profiles May Arrive Soon; But You Could Just Get it Now
Facebook's Timeline Profile design are rumored to be made public on the 19th of October. But if you cannot wait until then, why not…
Linden Lab Must Stop Tinkering With Our Income
People make real money in Second Life by selling virtual goods. Whilst the days of being a millionaire on virtual cash are gone, money…
IRS Audits Google’s Off-Shore Tax Strategies
Google's profit reporting for and the distribution of "intangibles" to foreign divisions is under review by the IRS, which is reviewing for illegal tax…
New Facebook Feed Lowers Post Impressions, Increases Likes & Comments [Study]
An early-stage study from EdgeRank shows the Facebook's new "hybrid feed" is decreasing the exposure of posts while increasing post interaction. Companies on Facebook…
Google+ Adds Real-Time Searching and Hashtag Support
Google+ is rolling out real-time search results, allowing users to click either the "Most recent" or "X more recent posts" to see the current…
9 Characteristics of an In-House SEO
A good in-house SEO is also expected to possess certain characteristics in their roles as thought leaders, salesmen, collaborators, educators, and synthesizers. In-house SEOs…
How B2B Search Engine Marketers Can Better Impact the B2B Buying Process
For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates even more…