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Save the Date! “Meatball Sundae” Webcast with Seth Godin
We know you guys love Seth Godin (who doesn’t?). You nominate his blog for ClickZ’s annual Marketing Excellence Award every year — and it’s…
Online Video Finds Local Search
In blended search, if a pic's worth 1000 words, what's online video worth in local search?
Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy
Why Ingenio's apple of AT&T "I phone" local search strategy.
SEW Experts: Online Video Finds Local Search
How should local business and national advertisers selling locally think about incorporating video and video search into their ad arsenals? In today’s Vertical Challenge…
SEW Experts: Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy
Late last month, AT&T purchased pay-per-call search platform and advertising network Ingenio. In today’s Vertical Challenge column, “Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy,”…
Search Headlines & Links: December 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Search and the Comeback Kid: Part 1
Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a…
What’s Old Is New Again
There’s a hot new ad unit that all the search marketers are talking about. In today’s SearchDay, “Search and the Comeback Kid: Part 1,”…
Brand Strategies for Search Marketing – Part 3
Brands, branding, brand equity in search marketing. This week: the police.
Link Building: DIY In-House vs. Outsourced
Link development debate: In-house or outsourced? Or the old in-and-outsourced?
SEW Experts: Link Building: DIY In-House vs. Outsourced
A white hot debate started last week when Justilien Gaspard presented five reasons to take link building in-house. In today’s Link Love column, “Link…
SEW Experts: Brand Strategies for Search Marketing – Part 3
In Parts 1 and 2 of this series, Eric Qualman discussed why you want to buy your brand search terms and how to properly…
Blog Marketing Takes Commitment
At Search Engine Strategies Chicago last week, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social…
Search Headlines & Links: December 12, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Putting the “Social” in Social Media Marketing
Some marketers think “social media marketing” or “social media optimization” means “social media manipulation.” In today’s SearchDay, “Blog Marketing Takes Commitment,” Debby Richman reminds…
Newsknife ranks top news sites in Google News for 2007
Newsknife has just produced a ranking of the Top News Sites of 2007, based on its study of the listings of over 3,800 news…
Google Mobile Search G-Force: Android Trojan Horse?
Google Android software stack: Google’s gift to the telcos. Or Trojan Horse? Adam Soroca, GM of Jumptap, sees dangers in mobile operators inviting Google…
AdWords Editor 5.0 Having Problems
Seems there are some minor install problems with the latest version of AdWords Editor. There was one discussed on the forum here. And Google…
Microsoft Acquires UK Mapping Provider
Microsoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap, a UK-based online and mobile mapping company. Multimap will operate as…
CSI Google Could Be New TV Show
Seems a Google satellite camera may help with information in a murder investigation in Australia, according to the Herald Sun. A Google mapping van…