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SEW Experts: SEO Conversion Testing: Advanced Search Engine Optimization
The C-level executive doesn’t often get involved in A/B Web site optimization decisions. It’s a tactic better left to SEOs, Web site analytics gurus,…
SEW Experts: Search Marketing on the Efficient Frontier
Microsoft bought Avenue A | Razorfish and Atlas Search. Google, buying Performics. Where does that leave Efficient Frontier? In today’s Search Engine WarGames column,…
Search Headlines & Links: December 17, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Who’s Google Taking On with Knols?
The Google Knol project is drawing almost universal comparison in the media to Wikipedia. That comparison works in one facet of this situation: it…
Highlights from the SEW Blog: December 10-14, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
SES in the New Year; New York, London and Everywhere Else
What an interesting year it has been! Big changes, big events and big search are all numero uno in the hearts and minds of…
Is Google The Borg or Big Brother
Google is growing and the question of whether or not it has become too invasive (or persuasive) is one that needs to be answered…
Sep Kamvar Discusses Personalization
My latest interview is with Google’s Sep Kamvar. We talked about the personalization algorithms currently in use by Google in detail. Sep spells out…
Search Marketing Skills: Tips, No Tricks
Search marketing team building. Right job, wrong person?
B2B Marketing, Road Rules for Content Advertising
A golden compass to find the secrets of B2B content advertising.
SEW Experts: Search Marketing Skills: Tips, No Tricks
If becoming a search apprentice is one key to learning, how does one become an apprentice in search marketing? In today’s Search Ads column,…
SEW Experts: B2B Marketing, Road Rules for Content Advertising
B2B marketing is tough. B2B search marketing is even tougher. The most challenging form of B2B marketing, without a question, is content advertising. In…
AdSense Ad Review: Good for Advertisers?
A few days ago Frank Watson blogged here about a new AdSense feature that lets site publishers exclude AdWords ads they feel may be…
Still Tough To Find Videos!
Despite all the search options available, only 33% of consumers find videos to watch through search engines. In addition, 34% of consumers are frustrated…
Search Engine Forums Spotlight: December 14, 2007
Found in the search marketing forums: Google Project Knol; Site Created Using All Images; Multiple Hyphens in Root Domain = Spam? and more.
Google Banned All Jobs: Is real? Or he brewed brouhaha?
Google ban on AllJobs. Global blog-hysteria. What’s the real story? To get the scoop, I turned to Eli Felblum, CEO of global SEO firm…
Search Headlines & Links: December 14, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Reading Between The Lines DoubleClick Deal Will Get Okayed In US
The New York Times wrote an interesting article about the DoubleClick Google deal which suggests the deal will get approved. The article discussing a…
AdSense Introduces Ad Review Center
Google has added the ability to preview the ads that will run on a publisher’s site and to block those they don’t want to…
‘Knol’ – Google Unit of Knowledge – Expert Authors Gathering
Seems Google has turned its eyes on the Wikipedia space and has a spin that may get a lot of attention from knowledgeable authors.…