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Search Marketers’ Wish Lists
We've collected the "wish lists" of several search engine marketers, sharing what they want most from search engines in the coming year.
Search Engine Market Share: comScore’s December Scorecard
Google increased its slice of the growing global search pie in just-released search engine market share stats from comScore. In 2007, searches at the…
1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs
Yahoo Panama posted a 20 percent improvement in RPS (Revenue Per Search) in Q4, following three consecutive revenue growth quarters. “Yahoo O&O” – owned…
Microsoft adCenter Partnering With WSJDN
Microsoft has announced it will provide the advertising for the Wall Street Journal Digital Network (WSJDN), which includes Barrons and marketWatch as well as…
Who Are The Real Online Influencers?
The prominent players in our space may not have the impact they think they have, if you follow the ideas explored in Guy Kawasaki’s…
The New Age of Search Marketing
Consumer control rules search engine marketing decisions. SEM and SEO experts who ignore this reality do so at their own peril.
The Day the Agency Model Died
The agency model died in Paris. No, not Gisele Bundchen or Carla Bruni. Kevin Ryan on Google, Publicis, WPP and the Angel of Death.
Where’s The Online TV Search?
As consumers, we should be thrilled the TV networks have started delivering nice, deep inventories of video clips and longer-form videos online. That’s great…
SEW Experts: The Day the Agency Model Died
Endless possibilities might not be the best way to label the latest round of partnership redefining. It will end, just maybe not how the…
SEW Experts: The New Age of Search Marketing
One of the more misunderstood parts about the Web environment today is just how much the user is in control. In today’s By the…
Hospitality Social Media Marketing: Influence Critical Customer Reviews
UGC (User Generated Content), especially in the form of customer reviews, can send scads of excited visitors to your door credit card in hand,…
Using SEO for Reputation Management
SEO has a pivotal role in reputation management, as it can push down negative results and enhance positives in search results.
Search Headlines & Links: January 29, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
SEO for Reputation Management
Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for a long…
Google Bar Codes and Three Martini Lunches
Google is now the network that connects the social graph of the advertising industry. From global AAAAs to interactive agencies to SEM firms and…
Balogh Named New Yahoo CTO
Aristotle “Ari” Balogh, 43, was named CTO for Yahoo! today, according to the Yahoo press release. “World-class technology development is a critical part of…
Marchex to Distribute Ads from Superpages Advertisers
Advertisers who buy placements on Idearc’s Superpages.com local search site will now be able to get the added distribution over Marchex’s network of more…
Google So Big They Don’t Know Their Own Products
The presentation of various Google products detailed by Kevin Heisler may have given a bunch of people a little insight into the various advertising…
Measuring PR in cold, hard cash
If you haven’t read Mike Grehan’s ClickZ article, “Search and the changing face of public relations,” read it now. Among the many pithy and…
The Future of Search: All the Media That’s Fit To Be Googled
In the search engine war games within Google, a strange thing is happening. The humans are winning.