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SEW Experts: The 411 on Local Search Data for Business
When incorrect listing information for your company finds its way into the local listing database of some data provider, it can start spreading like…
What Would a Yahoo-Microsoft Merger Look Like? Part 1
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
SEOs of the World, Unite!
January was a bad month for SEO reputation. Will February be SEO Groundhog Day? Just when we thought it couldn’t get any worse, along…
Search Headlines & Links: February 7, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Courts Need Consensus on Trademark Law and Search
Adding more confusion to the case law surrounding trademark issues and search advertising, a Sixth Circuit federal court in Kentucky found that keyword advertising…
What Do Users Get on Google News Local Search? Zip.
Google News now slices and dices local news by zip code. Before passing judgment on the new Google News feature — launched on the…
Coffee, Tea, or Link Love?
Link love goes vertical again. Link building for the B2B hospitality industry.
Why Search is Still Prehistoric – Part 2
Microsoft-Yahoo has been called a doomed dinosaur.
Aches & Pains Map Shows Where It Hurts: Yahoo-Microsoft and Google
The list of search engines is shrinking. Yahoo-Microsoft? The hottest topic. Search engine market share? The fulcrum of the hostile MS-Yahoo bid — and…
SEW Experts: Coffee, Tea, or Link Love?
Developing links for a business-to-business (B2B) site can be a challenge. In today’s Link Love column, “Coffee, Tea, or Link Love?,” Justilien Gaspard outlines…
SEW Experts: Why Search is Still Prehistoric – Part 2
Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a leap forward.…
Top 10 Search Terms in 10 Categories, January 2008
The month's top search terms in 10 categories.
Search Headlines & Links: February 6, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Social Media Could Thrive In a Recession Says Forrester Research
Marketing and PR people hate to hear talk of a recession or a depression. Our budgets are always the first to get cut, A…
Rating the Super Bowl Advertisers’ SEO Record
The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
Super Bowl Advertisers Fumble on SEO
The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on SEO, it…
Yahoo Desperately Seeking Suitor
With limited options, Yahoo board members face increased pressure to accept Microsoft’s hostile bid. Yahoo has resisted Microsoft’s advances in the past, convincing shareholders…
2008: Google, Yahoo and MSN Join Together
Industry insider's view of Internet titans Google, Yahoo, Microsoft, and Yahoocrosoft.
How to Engage Customers in Search Marketing
Search marketing doesn't operate in a vacuum. How agencies can clean up by engaging searchers online.
SEW Experts: How to Engage Customers in Search Marketing
Relationships between businesses and customers are changing. Search marketing can no longer operate in a vacuum, but is just a part of the bigger…