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What’s it Really Like to Work at Google?
Many of us have have heard tales about Google’s storied culture, lifestyle, and talented employees. Yes, we’ve also heard about the food! Take a…
Another AOL Exec Leaves
AOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. From a leadership standpoint, huge loss. Morgan was EVP Global Advertising…
The adventure of going to SES London for the first time
I expect that about half of the attendees at the Search Engine Strategies 2008 Conference & Expo in London will be going to the…
Yahoo Formally Rejects Microsoft Bid
As expected, the Yahoo board of directors has rejected Microsoft’s unsolicited bid to acquire the company. In a statement, the board said that the…
Google AdWords Targeting: Expect More, Pay Less
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
SEW Experts: Google AdWords Targeting: Expect More, Pay Less
Google AdWords placement-targeted campaigns on the content network can be a useful tool, if you can find the sites that support it. In today’s…
AOL Yahoo Talk Merger – Microsoft Rebuked
Yahoo merges with AOL, saves Time Warner and re-Bewkes Microsoft. That’s a best case scenario for Yahoo from investment bank advisers at Goldman Sachs…
Yahoo Board Escapes MS Bear Hug: Yahoo Jitsu!
The Yahoo board of directors will formally reject Microsoft’s $31 bid, according to a report today in the WSJ. The Microsoft letter (i-banker parlance,…
What Would a Yahoo-Microsoft Merger Look Like? Part 3
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
What Would a Yahoo-Microsoft Merger Look Like? Part 2
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Search Headlines & Links: February 8, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Map Business Categories, Unraveling the Black Box
Nearly all things “search” blend known algorithmic ranking attributes with mysterious black box elements. Much like the Federal reserve, even a stray comment from…
Yahoo News Reports Microsoft Bid Change
This just in: Yahoo! News (AP on Yahoo News) scooped the world on the most amazing number ever reported for MicroHoo. Since all wait…
Decision Time for Yahoo?
According to Michael Arrington at TechCrunch, today’s the day Yahoo’s board will make a decision on how to proceed with Microsoft’s takeover bid: “There…
Y! Live is Dead! Long Live Yahoo! Live
Live from Yahoo! It’s Y! Live Night! Or not. Yahoo! Live, the experimental live video service, debuted and crashed and crashed, resulting in a…
The 411 on Local Search Data for Business
Is your local search data accurate? Here's how -- and where -- to update your local search listings.
How To Market Your Search Engine Agency – Part 1
Nine surefire strategies to build your search marketing agency. This week: the four building blocks of success.
Tracking and Analytics 101
In search marketing, everything's measurable. Start with Web site analytics 101
SEW Experts: How To Market Your Search Engine Agency
You’d think that being in the marketing business would mean you were an expert at marketing your own business. In reality, it can be…
SEW Experts: Tracking and Analytics 101
The lack of uniform analytics definitions creates problems for marketers. In today’s SEM Crossfire column, “Tracking and Analytics 101,” Frank Watson offers some basic…