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Google AdWords Contextual Advertising Mystery Solved
Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here.
SEW Experts: Google AdWords Contextual Advertising Mystery Solved
Readers have tried running placement-targeted campaigns, and found many AdSense publisher sites don’t seem to be available to them. In today’s Content Advertising column,…
How It Came To This: Virals vs. Microsoft
Microsoft recently published a letter from Kevin Johnson, President of Microsoft’s Platforms & Services Division, to his team. The letter details Microsoft’s interest in…
Searching for Gotti in the Brave New JackassWorld
So I was reading Techmeme, clicked thru to the Times of London story on Apax Partners bidding on Reed Business Information (£1.25 billion publisher…
SEO Shenanigans Bury Digg, Trip StumbleUpon, Poison Delicio.us?
If you read only one blog post this weekend, let me micropersuade you to read Steve Rubel’s SEO Shenanigans Pose a Clear and Present…
Search Headlines & Links: February 22, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Yahoo Says “You Like Me, Right Now, You Really Like Me”
Well, that seems to be the case for both Sally Field and Yahoo. When Sally won her second Oscar, she felt the love and…
The Tao of Crafting Strategic SEM Partnerships
First, maybe you’re in-house, working for a CPG big-brand, e-marketing multi-million dollar health insurance products, a solo designer, are president of a boutique SEM…
Google’s Microsoft Yahoo Internet Doomsday Scenario: Google’s Brin
Yesterday Google co-founder Sergey Brin described the Internet doomsday scenario if Microsoft wins its Yahoo takeover bid. How does Google love thee, Microsoft? Let…
How Search Marketing Slays Seasonality in Travel
Travel search marketing is killing seasonality. Why the best hotels and airlines dance on seasonality's grave.
How to Market Your Search Engine Agency – Part 2
You've created a foundation with the four building blocks of marketing success. Now, the five key strategies to build your business.
The Ginsu Guide to Search Analytics
Search analytics as sharp as a Ginsu knife. But WAIT, there's more...
SEW Experts: The Ginsu Guide to Search Analytics
The ability to track online (and in many cases offline) advertising to offline conversions has been the biggest hurdle in measuring ROI for many…
SEW Experts: How to Market Your Search Engine Agency – Part 2
Although we’re in the business of marketing, there are many different things to consider when writing your own marketing plan. In today’s Business of…
SEW Experts: How Search Marketing Slays Seasonality in Travel
The most sophisticated advertisers in online travel rely on years, even decades of data collection and analysis to formulate their marketing plans. In today’s…
Search Engine Strategies London — Day Three
Birthdays, Elephants, Tools, & Booze: SES London Day 3, SEOmoz SES London 2008 – Local Search, Endless Plain SES London 2008: The Wrap Up,…
Search Headlines & Links: February 21, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
comScore Search Engine Rankings: Google Up, Double Digit Growth for MSN Live
Rich search engines got richer in January in the monthly search engine rankings. Among the Top 50 properties worldwide some surprises surfaced this month…
Google to Offer AdSense Video Units
Google today opened up its 9-month-old pilot program to allow qualified publishers to put video ad units on their sites. The AdSense for video…
Social Media and Online Commerce: Birth of Socialommerce™
Facebook will kill Twitter. Google gets social. Place your bets now on social search.