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The Google Killer – comScore (SCOR) Doomsday Scenario
ComScore did what Yahoo, Microsoft, Facebook, and Digg only dreamed of. ComScore killed the search engine star. ComScore data on Google paid clicks rocked…
Standards for SEO and SEM: The Time is Now
A process of identifying tactics and their associated risk levels could help newcomers better decide which path to take.
Google Yahoo MSN Live Sitemaps: Cross-Hosting Grokked by SEOs for SEOs
With sitemaps cross-hosting (or cross-submission), Google, Yahoo, and Microsoft cracked open the door for corporations to outsource search engine optimization. How big a deal…
Drowning in Red Tape: SEO and Pharma Regulations
In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the…
SEW Experts: Standards for SEO and SEM: The Time is Now
The question comes up often in search marketing circles: Is now the time for search engine marketing standards? In today’s SEM Crossfire column, “Standards…
SEW Experts: Drowning in Red Tape: SEO and Pharma Regulations
In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the…
The Role of the Brand in Social Media Marketing
The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be…
Search Headlines & Links: February 28, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
7 Ways Brands Can “Get Social”
Many brands are wary of exposing themselves on social media sites, but as anyone who’s been involved in social media for more than five…
Schedule optimization for SES New York
The biggest Search Engine Strategies conference of the year will be held the week of March 17 in New York City. Whether this will…
Yahoo Changes Minimum Bid Policy on Search Ads
Yahoo this week changed the way it will set minimum bids on some keywords in Sponsored Search ads in the U.S., bringing it closer…
The Search Engine Watch List, Part 1
Tamara Chris Ron Patrick Liana David Lauren Jeffrey Jordan Greg Jacob Joan Greg Kevin Heather Brian Perry Paul Lee Mark Steve Ed Phil Eric…
Google is an Optimist. Newspapers are Pessimists.
If today's newspapers want to succeed in a meaningful way in the future, they have to stop making incremental moves while expecting gigantic results.…
Online SEO Training Options
There are both benefits and drawbacks to taking an online SEO training course. There are also several options available across the Web, making it…
SEW Experts: Google is an Optimist. Newspapers are Pessimists.
The Internet is a speeding freight train. If newspapers, and for that matter all traditional media, don’t begin immediately to think drastically different, the…
SEW Experts: Online SEO Training Options
There are both benefits and drawbacks to taking an online SEO training course. In today’s SEM.EDU column, “Online SEO Training Options,” Ron Jones outlines…
Stop Press 2: Hitwise Data Shows Google News UK Unbiased
Based on these Hitwise UK numbers, Google News UK is so unbiased that it is even sending traffic to its competitors.
Search Headlines & Links: February 27, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
“Googlewash” Is Googlewashed by Online Reputation Defenders
Googlewashing is now the domain of live nude girls. SEO PR and online reputation management companies officially co-opted the word “Googlewashing” today with the…
Google News UK Sorting News Without Bias?
Can the flap of a butterfly’s wings in the Googleplex set off a tornado in the top UK news and media sites? In today’s…