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Industry

The Google Killer – comScore (SCOR) Doomsday Scenario

ComScore did what Yahoo, Microsoft, Facebook, and Digg only dreamed of. ComScore killed the search engine star. ComScore data on Google paid clicks rocked…

By Kevin Heisler · 29 Feb 2008

Industry

Standards for SEO and SEM: The Time is Now

A process of identifying tactics and their associated risk levels could help newcomers better decide which path to take.

By Chris Boggs · 29 Feb 2008

SEO

Google Yahoo MSN Live Sitemaps: Cross-Hosting Grokked by SEOs for SEOs

With sitemaps cross-hosting (or cross-submission), Google, Yahoo, and Microsoft cracked open the door for corporations to outsource search engine optimization. How big a deal…

By Kevin Heisler · 29 Feb 2008

Industry

Drowning in Red Tape: SEO and Pharma Regulations

In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the…

By William Flaiz · 29 Feb 2008

Industry

SEW Experts: Standards for SEO and SEM: The Time is Now

The question comes up often in search marketing circles: Is now the time for search engine marketing standards? In today’s SEM Crossfire column, “Standards…

By Kevin Newcomb · 29 Feb 2008

Industry

SEW Experts: Drowning in Red Tape: SEO and Pharma Regulations

In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the…

By Kevin Newcomb · 29 Feb 2008

Social

The Role of the Brand in Social Media Marketing

The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be…

By Mike Jones · 28 Feb 2008

Industry

Search Headlines & Links: February 28, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 28 Feb 2008

SEO

7 Ways Brands Can “Get Social”

Many brands are wary of exposing themselves on social media sites, but as anyone who’s been involved in social media for more than five…

By Kevin Newcomb · 28 Feb 2008

Industry

Schedule optimization for SES New York

The biggest Search Engine Strategies conference of the year will be held the week of March 17 in New York City. Whether this will…

By Greg Jarboe · 28 Feb 2008

PPC

Yahoo Changes Minimum Bid Policy on Search Ads

Yahoo this week changed the way it will set minimum bids on some keywords in Sponsored Search ads in the U.S., bringing it closer…

By Kevin Newcomb · 28 Feb 2008

Industry

The Search Engine Watch List, Part 1

Tamara Chris Ron Patrick Liana David Lauren Jeffrey Jordan Greg Jacob Joan Greg Kevin Heather Brian Perry Paul Lee Mark Steve Ed Phil Eric…

By Kevin Heisler · 28 Feb 2008

Industry

Google is an Optimist. Newspapers are Pessimists.

If today's newspapers want to succeed in a meaningful way in the future, they have to stop making incremental moves while expecting gigantic results.…

By Sage Lewis · 28 Feb 2008

Industry

Online SEO Training Options

There are both benefits and drawbacks to taking an online SEO training course. There are also several options available across the Web, making it…

By Ron Jones · 28 Feb 2008

Industry

SEW Experts: Google is an Optimist. Newspapers are Pessimists.

The Internet is a speeding freight train. If newspapers, and for that matter all traditional media, don’t begin immediately to think drastically different, the…

By Kevin Newcomb · 28 Feb 2008

Industry

SEW Experts: Online SEO Training Options

There are both benefits and drawbacks to taking an online SEO training course. In today’s SEM.EDU column, “Online SEO Training Options,” Ron Jones outlines…

By Kevin Newcomb · 28 Feb 2008

Industry

Stop Press 2: Hitwise Data Shows Google News UK Unbiased

Based on these Hitwise UK numbers, Google News UK is so unbiased that it is even sending traffic to its competitors.

By Greg Jarboe · 27 Feb 2008

Industry

Search Headlines & Links: February 27, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 27 Feb 2008

Industry

“Googlewash” Is Googlewashed by Online Reputation Defenders

Googlewashing is now the domain of live nude girls. SEO PR and online reputation management companies officially co-opted the word “Googlewashing” today with the…

By Kevin Heisler · 27 Feb 2008

Industry

Google News UK Sorting News Without Bias?

Can the flap of a butterfly’s wings in the Googleplex set off a tornado in the top UK news and media sites? In today’s…

By Kevin Newcomb · 27 Feb 2008