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Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend
Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business,…
Renewed Calls for Privacy Law Following Facebook FTC Settlement
Facebook shared user IDs with advertisers, allowing them to tie Facebook data to information gleaned about users on other sites, according to the FTC.…
New Google Redesign Ditches Black Navigation Bar
The Google+ Bar – that black navigation bar containing links to Google's properties – is going away soon. Google is trading in the black…
Mark Twain Again Follows Halley’s Comet…This Time in Google Doodle
How appropriate that in a month that a Google Doodle featured Halley's Comet that Google would follow up by celebrating Mark Twain's 176th birthday…
3 PPC Ad Tips Inspired by Infomercials
Search marketers can learn lessons from successful infomercials: winning PPC ads make your product/service look effortless, make prospects visualize using the product/service, and make…
WordPress Launches WordAds – Because ‘You Deserve Better Than AdSense’
A partnership between WordPress and Federated Media gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to…
Warning: Google Wallet For Business Beta is a Phishing Expedition
If you've received an email offering you access to the Google Wallet for Business beta recently, beware: it's a phishing attempt to get your…
Facebook Facing Large Fines in Europe Due to Privacy Concerns
The social network is facing more legal action and hefty fines from the European Commission for "eavesdropping" on its users to gather information about…
Google-Motorola Merger Seeks European Commission Clearance
Google's buyout of Motorola Mobility is already under scrutiny from the U.S. Department of Justice, but the deal will also require clearance in Europe.…
Cyber Monday Sale Groupon Didn’t Want: Their Stock 50% Off
You may have received a pile of Groupon offers yesterday, but one sale the company did not want you to see was their stock…