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How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the…
Valentine’s Day 2012 Searches: Gifts.com, Yelp Win Big [Infographic]
In anticipation of Valentine's Day, Gifts.com appeared in the top five search results for 60 percent of non-geographic “gifts” keywords during January; RedEnvelope.com placed…
Valentine’s Day 2012 Google Doodle Animates Tony Bennett’s ‘Cold, Cold Heart’
Google’s 2012 Valentine’s Day Doodle is an animated love story, set to Tony Bennett’s “Cold, Cold Heart”. The video is embedded on the homepage,…
Google Wallet Disables Prepaid Cards Until Security Flaw Fixed
The company said it has temporarily disabled the use of prepaid cards on its retail platform as it looks to remedy a security flaw…
Wikipedia Appears on Page 1 of Google for 99% of Searches [Study]
Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks actual websites.…
Google Encrypted Search, Gmail, YouTube, Blocked in Iran
Iran’s government seems to be ramping up its censorship of popular websites, targeting Google’s encrypted search, Gmail, YouTube, and Google Videos, among others. The…
Basic SEO Troubleshooting With XML Sitemaps
A quick overview of sitemap guidelines and limitations on Google and Bing and some sitemap optimization tips. Also learn a technique that will help…
Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just…
Power Guest Posting for SEO
Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines…
Google Readying Google Drive, Dropbox-Like Cloud Storage
Google is readying a Dropbox-like service and will soon enter the cloud computing storage market. The Google Drive is expected to allow users to…