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LinkedIn Shares Mobile Advertising Ambitions
During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the…
Yahoo Search Engine Market Share Slips in January 2012
A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline in the…
Craig Silverstein, Larry & Sergey’s First Hire, Quits Google
Craig Silverstein, the first employee hired by Google founders Larry Page and Sergey Brin in 1998, is leaving the company. Silverstein, who helped build…
Google Retires Drop-Down Menu, Black Navigation Bar Returns
Google’s drop-down menu, which was introduced in late November as part of the “next stage” of its massive redesign, is history. Google will revert…
8 Search and Social Takeaways from Covario INFLECTIONPoint 2012
How to be smart with a strict budget, the importance of timing and levity in social media, retaining value in SEO, content marketing, and…
5 Must-Have SEO Skills
On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be…
Lead Scoring: How B2B Search Marketers Can Lead the Process
Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and…
Reputation Management and Social Monitoring Made Easy
Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of…
Google Users Dislike Personalized Search Results [Survey]
Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google…
adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from…