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Industry

SearchDay: Need Sitelinks? Show Google Your Site Is Useful

Today's search engine marketing news and opinion: Need Sitelinks? Show Google Your Site Is Useful; Winning the Local Search Battle; Google Launches Google Merchant…

By Kevin Newcomb · 30 May 2008

Local

Winning the Local Search Battle

Consumers are shifting from "what to buy" category searches to "where to buy" phrases. With that specificity comes a higher propensity to purchase. Which…

By Gregg Stewart · 30 May 2008

Industry

Need Sitelinks? Show Google Your Site Is Useful

Not all sites are blessed with Google sitelinks. Google only shows them when its algorithms determine they'd be useful. So make your site useful,…

By Chris Boggs · 30 May 2008

Industry

Google Launches Google Merchant Search

Google Merchant Search has quietly launched as a test program to compare products and services in shopping comparison engine fashion. Google Merchant Search is…

By Kevin Heisler · 30 May 2008

Industry

Most Irrelevant Google News Story of the Day

We know how fascinated people are by every move that Google makes. Google experiments on a daily basis. We’re glad. It gives us something…

By Kevin Heisler · 30 May 2008

Industry

Google Adsense Video Units Now Available in 8 More Countries

When Google announced the addition of video units to Adsense, it only rolled out the program only to U.S. Adsense users. A month later,…

By Nathania Johnson · 30 May 2008

SEO

Testing Applies to Widgets and Accessories, Not Just Landing Pages

The Google Website Optimizer blog is serving up a helpful tip on testing widgets and other site accessories. They gave an example of a…

By Nathania Johnson · 30 May 2008

Industry

SEW Experts: Need Sitelinks? Show Google Your Site Is Useful

Not all sites are blessed with Google sitelinks. Google only shows them when its algorithms determine they’d be useful. In today’s SEM Crossfire column,…

By Kevin Newcomb · 29 May 2008

Industry

SEW Experts: Winning the Local Search Battle

Consumers are shifting from “what to buy” category searches to “where to buy” phrases. With that specificity comes a higher propensity to purchase. In…

By Kevin Newcomb · 29 May 2008

Industry

SearchDay: Five Traits of the Ideal Link Builder

Today's search engine marketing news and opinion: Five Traits of the Ideal Link Builder; Microsoft Search CashBack: Stealing from Google?; Obama's Online Ad Spend…

By Kevin Newcomb · 29 May 2008

SEO

Five Traits of the Ideal Link Builder

If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential…

By Justilien Gaspard · 29 May 2008

Industry

Advertising Placements by Industry and Top Sponsored Links, April 2008

The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.

By Sew Staff · 29 May 2008

Local

Google Maps Spotcrime.com Mashup

No, this isn’t the latest update of Google Maps Guide to Grand Theft Auto IV. This is the real deal: Manhattan crime committed in…

By Kevin Heisler · 29 May 2008

Industry

Microsoft Search CashBack: Stealing from Google?

Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but…

By Erik Qualman · 29 May 2008

Industry

Yahoo to File White Proxy Card with SEC

Yahoo is urging its shareholders to use the white proxy card to vote for the current board, which the company has nominated to continue…

By Nathania Johnson · 29 May 2008

Industry

AOL Joins OpenSocial

At the All Things Digital conference, AOL announced that it would be joining Google’s OpenSocial. AOL recently acquired social network Bebo, which had already…

By Nathania Johnson · 29 May 2008

Industry

Obama’s Online Ad Spend Favors Google, Top Source of Donations

Kate Kaye at Clickz has done some in-depth analysis of the online ad spending of Democrat Presidential Candidate Barack Obama. The Illinois Senator has…

By Nathania Johnson · 29 May 2008

Analytics

comScore Acquires M:Metrics

comScore has acquired mobile measurement company M:Metrics. The acquisition will include three measurement products: MobiLens is a syndicated monthly online survey that captures overall…

By Nathania Johnson · 29 May 2008

Industry

Ascent of Mt. Everest by Sir Edmund Hilary: New Google Logo

Google has created a logo on its homepage to celebrate the 55th anniversary of Sir Edmund Hillary’s ascent of Mt Everest, the world’s highest…

By Kevin Heisler · 29 May 2008

Industry

SEW Experts: Five Traits of the Ideal Link Builder

If you’ve decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential…

By Kevin Newcomb · 28 May 2008