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Local

How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and…

By Miranda Miller · 29 Feb 2012

Analytics

7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single…

By Alex Cohen · 29 Feb 2012

SEO

Non-Google Link Strategy: An Example of Stealth Link Marketing

Link opportunities are everywhere. You just have to stop thinking about Google in order to see them. It isn't easy. Yes, Google is important,…

By Eric Ward · 29 Feb 2012

Local

Google+ Local Marketing Pilot Programs for Large Brands Show Promise

Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should launch a…

By Jon Schepke · 29 Feb 2012

Industry

Leap Year 2012 Google Doodle Frogs Share Stage With Gioachino Rossini

The frogs are back, and this time it’s musical. Today’s leap year Google Doodle on Google’s homepage marks two occasions: the extra day that…

By Danny Goodwin · 29 Feb 2012

Industry

Yahoo Threatens Facebook With Lawsuit Over Advertising Patents

Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes Facebook is…

By Dan Worth · 29 Feb 2012

Industry

Last Ditch Efforts to Halt New Google Privacy Policy

Even as users remain ignorantly blissful, last-ditch efforts continue to prevent Google’s new privacy policy from being implemented this Thursday, March 1. French regulators…

By Danny Goodwin · 29 Feb 2012

Social

Google+: Why User Counts & Low Engagement Don’t Matter

External estimations of Google+ adoption and engagement look pretty grim... if you’re expecting users to engage. In comparing Google+ to Facebook, we need to…

By Miranda Miller · 28 Feb 2012

Video

How to Implement Video Microdata for Google & Schema.org

Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with…

By Terry Van Horne · 28 Feb 2012

PPC

3 Underused Paid Search Metrics

Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that…

By Jason Tabeling · 28 Feb 2012