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Four digital marketing strategies to prepare for a wild holiday season
Digital marketing is critical this year as consumers do their holiday shopping online. Here’s how to adjust your strategies to reach your audience.
The rise of vertical search engines
The recent antitrust case against Google opens the door for specialized search engines that serve businesses and niche industries.
Internal communication plan: How SMB marketing teams can achieve growth
Eight great tips to improve your SMB digital marketing team's internal communication plan and optimize successful outcomes.
How visual content can give a boost to your SEO and how to take advantage
Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site…
Customer experience optimization (CXO) for online stores: Three proven SEO tactics
SEO and customer experience go hand in hand. These three SEO tactics won’t just fetch you higher rankings but also improve your customer experience.
Page speed is a big deal – Why? It impacts SEO rankings
Trying to prove page speed matters? Look no further than its impact on SEO rankings. Faster pages equal better rankings and everyone can get…
Four ways to test your marketing ideas instead of trusting blogs
Don’t let someone else’s blog tell you what will work for your marketing. Test it yourself.
Winter is coming: How to prepare your content strategy for a COVID-19 winter
Edward Coram-James offers an update on how content marketers can plan their winter content offerings under the looming shadow of a second wave of…
Does changing your business phone number affect SEO?
How you handle the process of changing your business phone number can impact your SEO, but also customer trust and their perception of your…
What’s left when the cookie goes away?
Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. President of StatSocial, discusses how the demise of…