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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an…
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
Can Google get users on board with “shortcuts in search”?
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range…
How to create SEO-friendly content
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to…
The SEO benefits of using WordPress to publish your content
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need…
Google Posts: GIFs and videos published directly to SERPs
Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be on the…
Optimization at the intersection of search, content, social, mobile and local in 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions…
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we've taken a hands-on look at…
Four collaboration tools to bring your marketing efforts to a new level
The internet has given us the ability to work with people around the world and there are a few powerful tools that offer different…
7 quick ways to use content marketing to boost search ranking
When done well, content marketing can contribute to boosting a site’s position in search rankings. And although this may not seem like the most…
Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
As Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our predominantly visual…
How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results -…
Three reasons for companies to consider using .brand TLDs
On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use…
How influencer marketing can benefit your SEO strategy
With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links…
Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally…
Challenges and opportunities for inbound marketing in 2017
It's not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential.
Study: How valuable is it to have keywords in your domain URL?
A new study by HigherVisibility.com, whose findings were shared exclusively with Search Engine Watch, has set out to investigate the relationship between the top…
Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by helping to:…
Make no mistake: content errors harm your brand and SEO
How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand's reputation.
3 ROI-positive ways to segment your remarketing audiences
Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your…