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How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled…
How to get started with 360-degree content for Virtual Reality
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years.
So what is growth hacking, really?
In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy,…
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set…
Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters…
Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why…
Six stats on the importance of trust in influencer marketing
Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been. This makes establishing trust…
How marketers can dive into growth marketing
Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here's how a business can…
Can Pinterest crack (and monetise) visual search?
Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has joined the…
Does your website suffer from one of these five content gaps?
In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover…
The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet…
What we can learn from the latest trends in voice search
Voice search is already a fast-rising trend in the search industry, and its latest developments indicate that it's starting to win ground in daily…
How to target high-income consumers with AdWords
Today I am going to be showing you a deeply hidden gem within AdWords that allows you to target people based on their household…
How can you successfully set up an efficient business blog on a very tight budget?
Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time…
How do the recent updates to Google Data Studio benefit marketers?
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio tool. So…
What is influencer marketing, and why should it be part of your digital strategy?
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. But if Neil Patel, New…
Five most interesting search news stories of the week
This week, we've got the latest on a strange glitch appearing in Google's mobile search, a new beta search engine launched by Creative Commons,…
What’s been going on with Google’s mobile indexing?
Back in October, Google announced the impending rollout of a mobile-first search index which has had SEOs scrambling to prepare their businesses. Some strange…
What were Google’s biggest search algorithm updates of 2016?
While we’re still piecing together lessons from last year's wins and losses, here is a visual and entertaining summary of Google’s moves in 2016…
Seven tools to help you run multichannel digital marketing campaigns
Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes…