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Seven tools to help you run multichannel digital marketing campaigns
Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes…
Six steps to a stronger online brand
When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it's not just about monitoring…
How digital marketers can take advantage of Valentine’s Day
More than 50% of adults celebrate Valentine's Day, which means that this is a great opportunity for marketers to promote their products in the…
What can we learn from the winners and losers of organic search in 2016?
Who were the winners and losers of organic search in 2016?
Does dwell time really matter for SEO?
What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.
Brand TLDs vs .com: why the world’s biggest brands are making the switch to their own web extension
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being…
All you need to master your site speed without getting overwhelmed
Poor website performance is one of the most widespread problems for business websites, yet it's the most essential one hurting your business on many…
Content repurposing is your hidden online marketing gem
Every marketer and small business owner knows how much time and effort goes into a piece of content.
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
The ONLY lesson from every social media brand fail example ever
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
What exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!).
Chan-Zuckerberg Initiative acquires AI-powered search engine Meta
The Chan-Zuckerberg Initiative has made its first acquisition – of an AI-powered search engine called Meta.
The social media marketing checklist your business needs in 2017
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.
Five common mistakes small businesses make with their online presence
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t…
Seven ways to elevate your personal and professional SEO performance in 2017
The problem that many marketers face is elevating the importance of SEO within their organizations.
Building your SEO strategy in 2017: what’s most important?
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm…
Five proven SEO strategies for retailers to use in 2017
Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry.
Nine crazy predictions for SEO in 2017
It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick…