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Combining Professional & User-Generated Videos Drives More Sales [Study]
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other words, they…
Visual, Interactive Content Gives Facebook Timeline Engagement Early Boost
A new study from Simply Measured states the weeks-old Timeline format has lifted engagement with many brand posts by 46 percent, providing some third-party…
Google AdWords Adds Status Insights to Help Diagnose Ads Faster
Google recently announced the addition of a status insights icon to the Ads tab. This new feature provides visibility into the approval status and…
Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks
Google Webmaster Tools is warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural links." Popular…
How to Create Great Content Without Causing Too Much Controversy
When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But quality content will build…
Dark Side of the Links: It’s All Fun & Games ‘Til Google Catches On
The most prudent linking strategist will develop several different types of strategies, some purely to appeal to the search engines, others far removed from…
Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]
Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic…
SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic
How do you take the concept of mobile marketing and make it actionable and profitable? Driving Mobile Traffic: SEO & PPC at SES New…
UK MPs Threaten Legislative Wrath if Google Doesn’t Censor Search Results
MPs on the joint committee investigating privacy and injunctions aren't unconvinced by evidence presented by Google that introducing filtering technology is impractical to prevent…
SEOMoz Launches 2012 Industry Survey
Attention marketers: If your job includes SEO, social media, content, and organic/inbound marketing, then SEOmoz wants you to take their 2012 industry survey. This…