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Foursquare Marketing: Tools for Brands Looking to Tap in to Check-ins
it’s easy to see that Foursquare has clearly won out in the great location-based networking battle. So, what do marketers do if they’re not…
6 Ways to Boost Your Rankings Using Google Authorship
Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge opportunities for…
Mobile Forecast: Local Dominates Ad Spend
Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based on location,…
Google Sells SketchUp
Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the…
Google Blames FCC for Street View Investigation Delays
Google today filed a 17-page response to the Federal Communications Commission (FCC), accusing the government agency of causing delays that slowed down the Street…
Google Related, One Pass Shutting Down
Google is bidding farewell to another batch of products that have failed to catch on. Google Related and One Pass are among the latest…
7 Ways Links Cause Search Rank Changes
Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might…
Top 5 Mistakes People Make Buying Paid Search Software
Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a…
How to Google-Proof Your Small Business SEM Strategy
For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics, you’ll also…
New Google Search Algorithm Update Targets Web Spam
Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and…