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SEW Experts: Killer PPC Ads: The Fundamentals
Writing small, punchy ads requires plenty of art and science. In today’s Profitable PPC column, “Killer PPC Ads: The Fundamentals,” David Szetela offers some…
SearchDay: 6 Tips for Aligning Your National, Local SEM Efforts
Today's search engine marketing news and opinion: 6 Tips for Aligning Your National, Local SEM Efforts; Google to Roll Out AdWords Quality Score Improvements;…
Implications of Google’s AdWord Changes
Google quietly announced the changes to AdWords on Thursday through their blog. Last day of Search Engine Strategies conference may have been a strategy…
Word or Phrase Co-Occurrence within Particular Industries
Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and…
Yahoo! Launches oneSearch Shortcut on Nokia Devices
Yahoo! is rolling out a new mobile search feature for Nokia devices. The feature is a shortcut that allows users to access oneSearch via…
Women More Likely Than Men to Begin Real Estate Search Online
41% of women are likely to begin their search for a new home online, compared with just 25% of men, according to a survey…
Google to Roll Out AdWords Quality Score Improvements
The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. There are three…
Yahoo Releases New Version of Site Explorer
Yahoo has released a new look for Site Explorer. Currently, the new version can be found at https://siteexplorer.search.yahoo.com/new, but will be made default in…
Google Tops comScore Search Engine Rankings for July 2008
Google increased their market share of searches by 0.4% in July, coming in at 61.9%, according to comScore. That gain came at Yahoo’s expense,…
SEW Experts: 6 Tips for Aligning Your National, Local SEM Efforts
With local search on the rise, it’s important to keep your local campaigns in tune with your national efforts. In today’s Vertical Search column,…
6 Tips for Aligning Your National, Local SEM Efforts
The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search…
SearchDay: NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed
Today's search engine marketing news and opinion: NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed; SES San Jose 2008: Top stories for Day 3…
NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed
It's understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success. But Google didn't…
57% of Ad and Marketing Executives are Okay With Web Surfing at Work
The idea that surfing the web at work is taboo might largely be a myth. 57% of executives say it’s alright that their employees…
Google News Enables Cross-Language Search
Lately, Google has had a global focus. Recently, they gave tips on developing a multi-lingual site. Now, they’re enabling cross-language search in Google News.…
CitySquares.com is Fastest Growing Search Site
Hyper-local search site CitySquares.com is the fastest growing search site, according to Quantcast. Launched in 2005, focusing on Boston, CitySquares opened up to more…
IAC Completes Spinoff of Four Companies
IAC, the parent company of Ask.com, has completed the spinoff of four companies: HSN, Inc. (HSNi), Interval Leisure Group, Inc. (ILG), Ticketmaster and Tree.com.…
Yahoo Wins Gold Medal for Online Olympic Traffic
As U.S. workers continue to check out the Olympics online during the work week, Yahoo is beating the competition in drawing eyes to its…
SEW Experts: NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed
In the last days of the Olympics, many are taking stock of the unprecedented online coverage. In today’s Brand Equity column, “NBC’s Olympic Fool’s…
SES San Jose 2008: Top stories for Day 3 of SEM Conference & Expo
So much was taking place on Day 3 of SES San Jose 2008, even attendees needed to use news and blog search engines to…