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How videos generate quick SEO results
You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services.…
The 2018 guide to rich results in search
Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather than just…
The rise of personal searches: How can content marketers take advantage?
A recent data release from Google has revealed that personalized search is becoming increasingly common among internet users, as they turn to search engines…
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It's been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
Everything you need to know about the Google Chrome ad blocker
Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate…
8 tips for boosting the speed of your WordPress site
Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. If…
A beginner’s guide to display advertising
In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to…
How to deliver a data-driven search marketing strategy using customer intent trends
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention…
Understanding click-through rate (CTR) in the context of search satisfaction
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search is no…
The 2018 guide to free SEO training courses online
Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you're new to this environment,…
How to check your Domain Authority: 4 tools to use
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely…
The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures
In Part 1 of this series, we broke down how to effectively use different channels for B2B sales. In this post, we’ll cover creating…
Looking through the artificial intelligence mirror: insights and automation
We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of…
How to set up ecommerce tracking in Google Analytics
Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this…
The rise of Answer Engine Optimization: Why voice search matters
The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This…
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips, it can…
Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search
Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords will be…
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem…
The best tools for automating your SEO
SEO automation means making the search engine optimization process automatic through the use of tools, software and other programs that reduce human labor. If…
The must-have tools for paid search success
Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but…