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Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is…
Google fined $2.7 billion by E.U. in anti-trust ruling
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages”…
How featured snippets can be manipulated by private blog networks
Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against them in…
The most effective ways to respond to negative reviews
Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here's how you…
How JavaScript impacts page loading speed on mobile
JavaScript is the second-largest contributor to page weight, behind images, which means it can play a major role in slowing down the speed of…
How to scale your business internationally on search engines
Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products…
How to achieve off the charts off-page SEO that will boost traffic
If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a…
Meeker’s Report on the state of advertising and ad trends to watch out for
Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. The…
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work…
How to optimize images for mobile: Implementing light, responsive, correctly formatted images
The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to…
How to optimize for Google’s featured snippets
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. But what…
Progressive Web Apps versus Android Instant Apps: Which is better for marketers?
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as…
The ultimate guide to mobile technical SEO
Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website - so it's vital…
6 ways to turn your website into a niche knowledge hub
It might have been sufficient to start a niche blog to build authority ten years ago. These days, you'll need to go the extra…
How to reduce the impact of images on your mobile site speed
With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with…
Using Latent Semantic Indexing to boost your SEO strategy
Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing.…
Top 4 mistakes ecommerce marketers are still making
The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but ecommerce marketers frequently still miss out on opportunities by…
Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
Google's Accelerated Mobile Pages and Facebook's Instant Articles are both lightning-fast takes on the mobile web. But Google unveiled some stats at its I/O…
How to scale web design to improve page loading speed
Even a 1-second delay in page loading time can make a difference to conversions, page views and customer satisfaction - not to mention SEO.…
5 little-known tools for a holistic digital marketing campaign
Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs.