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The future of visual search and what it means for SEO companies
Thanks to the vast resources at the disposal of companies like Google, visual search is finally becoming viable. How, then, will SEO evolve as…
How to find the perfect domain strategy for international SEO
As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in…
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped…
A beginner’s guide to using negative keywords in PPC
In order to make the most of your PPC investment, you need to make use of both common sense and data to constantly tailor…
How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years - and will become all the more so with…
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still…
Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com…
[Report] Why should marketers care about transparency in paid media?
The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from knowing exactly where…
The mobile marketing checklist you need for 2018
In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. An efficiently launched and well-run mobile marketing campaign…
How to get started with local SEO
Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a…
Three tips for a content marketing plan that makes your customers the central focus
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer…
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding…
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these…
What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google's "Speed Update", and what…
Search advertising vs. display advertising: Which delivers the best returns?
Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough.…
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers' posts. Deprived of referral…
Good SEO habits: Turning over a new leaf in 2018
Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should…
High-level search marketing: How to keep your momentum from the holiday season going
Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after…
How to make sure your social media marketing is on track for 2018
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy.…
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has…