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Yahoo Sets Q3 2008 Earnings Call for Tuesday, October 21, 2008
With shares dipping below $13 last week and yesterday’s rally only boosting the price to $13.49, Yahoo’s third quarter earnings will be watched pretty…
SEW Experts: Where’s The ROI?
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you…
SEW Experts: Are You Measuring SEO Success Correctly?
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn’t happen anymore. SEO success should be measured…
SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the…
Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean,…
Landing Page Testing for Higher Profits – Online Workshop – October 28th – 12 P.M. EDT
Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed one on…
AdWords Conversion Optimizer Releases New Eligibility Requirements
AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool. Now, if you’ve had 50…
Yahoo Updates Contextual Advertising Solution
Yahoo has updated its contextual advertising solution, Content Match. They say you won’t notice cosmetic changes, but what you will notice is that “It…
MySpace Launches Self-Service Ad Platform
MySpace has launched a new self-service ad platform. Dubbed “MySpace MyAds,” the new platform allows anyone to create banner ads and use the social…
Web Content is Having the Worst Week EVER!
I don’t know if everyone is in a bad mood over the economy or what, but web content is having the worst week ever.…
Google Prepares iPhone Ad Options
Google is preparing for the launch of their iPhone ad options, according to AdWeek. Several ad agencies have been given previews of the new…
SEW Experts: Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it’s important to run reports and take action based on the data. In today’s Profitable PPC column, “Reading the…
Beam me up, YouTube!
On Friday, the YouTube Blog announced that the video sharing site was starting to test full-length programming. Apparently, YouTubers have been asking “to be…
SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make…
Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a…
The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities…
Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in the rear…
MIVA Releases Customizable ALOT Toolbar, Homepage, and Widgets
Digital advertising company MIVA has released an update of their toolbar, enabling customizable features. MIVA is also launching a customizable homepage and a widget…
SEW Experts: Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a…